If you visit an Apple Store starting this week and hear a buzzing noise inside the store, don’t worry because it’s not a drone about to fire a missile at you or drop a MOAB on you. Instead, it will be the Hover Camera Passport and in this case you might still want to watch your head. To put it in short terms, Apple has been so impressed with ZeroZero Robotics and its cute little drone called Passport that the “fruit” company is featuring it in all its stores. The cute little selfie drone launched around the end of last year and will go on sale shortly at Apple Stores around the world. For now though, staff will be more than happy to offer interested visitors a flight demonstration inside the store.
Apple closed an exclusive deal with Chinese company ZeroZero Robotics (gasp, it’s a Chinese company!?) to become the sole seller of the Passport selfie drone. The tech giant is offering it as a package: the drone, two batteries, a charger, an adapter, and an easy-carry bag, all for $500. This price is $100 cheaper than what it’s selling for on the Chinese company’s own web store. According to ZeroZero Robotics’ CEO Meng Qiu Wang, “We’re thrilled to bring autonomous flying photography into the hands of consumers who are excited by truly innovative technology that impacts their everyday lives,” said in a release. “By selling in Apple, we want more customers to capture their memories in a near-effortless way through breathtaking perspectives that can only be achieved through Hover Camera Passport.”
The Passport drone is marketed as a fun way to take photos and it is like having a 65-foot selfie stick. Built-in features include face and body tracking, orbit mode where it circles around you, and a 360-degree “Spin” for panoramic video shots. It’s lightweight and small, and has protected propellers, too, so you can just grab it and go without fear of having your fingers sliced off. However, we don’t know how many Chinese hands were cut during testing before this product came out since the Chinese government doesn’t allow this kind of news.
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Software updates newly released will coincide with the Apple Store launch and will include an all-new user interface for the companion iOS/Android app designed to offer drone novices simple control, automated media editing, and compatibility with iMovie and Final Cut Pro X. Customers will find ZeroZero Robotics’ quadcopter flying around Apple Stores in the U.S., Canada, the U.K., China, and Hong Kong starting this week, with Apple Stores in other countries also likely to have it buzzing around soon. This is actually surprising considering that Apple has had to go against the Chinese government pertaining to Chinese companies copying Apple phone designs and technology.