Many people, and even economists, don’t realize that while maritime shipping was the engine of the worldwide economic growth for much of the 20th century, it has steadily declined in the past few years. The maritime shipping industry is now facing climbing costs and has been slow to adopt new technologies that could improve shipping efficiency. It is also now facing crisis of overcapacity and low demand. For instance, some shipping companies still have ships plying the seas that were around since the 1960’s and 70’s and still carry the technology of those eras. Although new technology has been adopted to improve docking facilities as well as on board ship electronics, radar, and navigation, storage and shipping efficiency remains marred in the 20th century, at the least.
Nowhere is this pain felt so intensely than in the bulk shipping market that is undergoing a multi-year downward spiral. Most forecasts from big banks show a market that’s becoming too complex and cratering. But in spite of this discouraging atmosphere, Jenna Brown and Fabian Blaicher founded a London-based company called Shipamax and plans to gain from the shipping industry’s pains. Brown and Blaicher both worked as commodities traders at RWE, an international trading firm, before moving on. At RWE, the two saw firsthand the pain of bulk shippers. The containerized shipping industry deals with the transport of everything from electronics to embroideries, and virtually anything that can fit into a container van. It has some fairly robust supply chain and logistics tools, but still, the whole story is much different from a different angle.
Most people think about shipping in terms of containers. But there is also the multi-million dollar non-containerized shipping industry. This aspect of the industry is even more complex than containers, and as a result, modern tech software companies often take it for granted. The Shipamax booking and monitoring software can accelerate companies that often sit on tangled intersections of shipping requests as well as attempting to monitor a ship’s journey. Shipamax claims that it can remove all the hassles out of shipping requests, decision-making, charting, monitoring a ship’s shipping path, and booking on a big bulk ship.
The software is very much different from, say, booking a cruise or grabbing a spot for a container on a ship. Many apps already do this since the system is much simpler. But it’s what happens after a container is booked that the confusion begins, something a simple app can’t handle. Also, many bulk shippers still rely on the good old paper and pen, or the occasional Excel spreadsheets for the more so-called technologically savvy. With the Shipamax software, efficiency goes up, and this means route optimization, easier booking, and better outcomes. Since companies can receive between 4,000 and 15,000 requests per day for bookings, extracting information from those e-mails can be time consuming. Shipamax integrates with a company’s e-mail and extracts relevant information to create automated booking requests.