The founders Mary Fallon and Dori Graff together with their CEO and Co-founder Dug Nichols, takes inspiration from the little ones in their lives who, every day, remind them to do their part to pave a path to a better world. The world they imagine for the little one is one where everyone shares what they have and a little part of who they are. This first started when Mary and Dori launched their first platform, Itizen (story tracker of their collectible items) last 2010 but they realized that what the users wants in more on the buying and selling of items. So they decided to launch the Kidizen mobile application.
Kidizen is a marketplace for secondhand apparel and is founded by two moms. It lets a group of moms that connects with other moms that independently create, manage, earn money and find the latest styles for their kids. It is a platform that provides a safe venue for moms and can share experiences and a shared sense of style. We believe that the ultimate way we pay it forward is by raising good citizens, the world’s future leaders and protectors. By including our kids in this conversation about: responsible consumption, entrepreneurship, collaboration, self-expression and sharing—we are helping them recognize possibility in themselves, making a difference for generations to come. We hope you’ll join us on this journey!
Former investors Sofia Fund and Gopher Angels joined the funding along with the other participants like Royal Street Ventures, Corigin ventures and MergeLane. It was said that Brent Hill, Laura Brady will join the company’s board of directors as a result of the funding. Kidizen, let parents take photos of their kids clothes, shoes, toys, bags and other accessories for them to sell to other parents by basically creating a collection and use a hashtag to make it more easy for the buyer to search on something. Hash-tagging is a popular activity and would make it easy to access everything. What makes Kidizen unique, compared with other secondhand marketplaces, is that it has developed an online community and social network of sorts alongside its storefront. In its app, there’s a “Gallery” feature that lets moms post photos of their kid’s style. (To clarify, while open to anyone, almost all users are moms.)
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Because of this, the mobile application is seeing high repeat usage that is why they have raised $3.2 million in a Series. Funding that was led by a Chicago-based origin Ventures. This has allowed the business to reach more users across the Unites States. The funding will be used to put in more features to the application including the feature that will allow users to share and express their self’s. Founder said that they will soon include local selling components. It will also allow their team to grow to 15 members and can refresh the application for expanding services to the web. So download the application so that you can join them SHOP, SHARE and SELL the Kids Style.