Google has grown to be a very diverse company. The original plan was to be the super simple search engine on the web but fate has better plans for them. Google has decided to take on the world in just about everything — social networking, mobile phones, mapping, TV/video — its search results have gotten more and more loaded. Google has recently launched a new project called Area 120. This is said to be an internal incubator where Google Employees are given a chance to startup their own company. It has been a problem of Google to retain entrepreneurial employees so this is their answer to it.
“Startups need a certain amount of risk,” said one former Googler. “If you can fall back on your vesting or job at Google, I’m not sure that cuts it.” Alas, from the far-sought incubator, a new project was born. The incubator has just released Uptime, a group video messaging app that lets you watch and share videos with your friends. The project has already launched but is currently available for IOS users only. This is kind of promising as the app is an invite-only app allowing a controlled market to take advantage of their work. You can login using your Google account. Once in, a welcome video shows you around as how the app works. As you navigate, you progress along a bar around the screen with your profile picture.
One nice feature of the app is that you can share videos and same as Facebook, it gets a little interactive because you can comment right then and there by touching the screen. Limitations are inevitable at this stage. The app still can’t record videos or live stream. It also fails to support its search function as you are only allowed to invite those who newly joined. There is no option to invite friends still not on Uptime so your network is somewhat limited. Overall, the interface of the app is quite playful. If integrated with other third-party apps, a lot can happen and this will probably be a hit.
Video Courtesy of Youtube:
Also, Google is in full support as to developing the app. Funding may not be a problem as the project is confined in Area 120. We have high hopes for employees spending their precious moments at the lab. It may take up most of their time but at least they are spending it on something they enjoy. With this, Google hopes that the rate of employees leaving will slowly decline. This is the main reason they leave: they want to start something on their own. During startups, you can’t be going about something and not fail in the process; you fail and it makes you want to try harder again. When you start from scratch, those fallback moments seem crushingly painful if you have nothing to fall back into. This is what Google wants to send out to their startup employees; that they can try, fail and try again without much to compromise.