Most people know about Steve Jobs and Steve Wozniak, but have you heard of Regis McKenna? McKenna was the mastermind behind the famous 1984 television commercial for Apple and he was the first ad and public relations guy. Looking back, he has some choice words to say.
Steve Jobs was certainly an intriguing personality, but he also kept a lot to himself. A lot of that gets revealed in the biography written by Walter Isaacson, who was able to get “unprecendented access” to the head iGenius at Apple.