Google’s latitude app has officially hit the iTunes store today. Last week it got a bit of a jump start and was pulled the same day, now, it’s up and Google’s very own Blog has announced it. Latitude is a bit of a tracker app for you and your friends, you can easily keep tabs on where they are (with their permission of course) and make it easy to get in touch with them face to face. Latitude in a sense allows us to be more social in a face-to-face way, rather than by simple tweets and texts.

With Latitude, you can:
* See your friends on a map – find out who’s nearby and meet up.
* Share your location continuously with whomever you choose – help friends and family stay in touch with you, even when you can’t take out your phone.
* Control your privacy – share only city-level location, hide your location, or turn off background updating at any time.

[Google via iTunes]

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