The Kisai Seven is the name, and it incorporates two pulsing LED rings in white or blue. It can also be customized through three animation pre-sets. The two pulsating rings exude a cool futuristic design that brings an ultra-modern look to the watch. Though Kinasi Seven appears somewhat unconventional, the two rings serve as the “arms” that point to the minutes and hour just like the normal watch so there is no need to worry about reading the time. The inner ring is the hour while the outer ring is the minute hand.