The Sony Xperia NXT family of smartphones is making its way to the United States market and it’s coming in no fewer than three different flavors: the Xperia S, Xperia P and Xperia U. Variations of these phones have already been made available to international markets, so it’s not like they’re bringing a lot of high powered novelty to the mobile table.

The most expensive of the bunch at $559.99 outright, is the Sony Xperia S powered by a dual-core Snapdragon 1.5GHz processor, 1B of RAM, and the Sony Mobile Bravia Engine. Android 2.3 is overlaid with Sony’s Timescape UI. Rounding out the specs are the 12MP camera, 4.3-inch 720p display, and standard 1750mAh battery. Look for it in black or white.

Next, the Sony Xperia P ($479.99) will ship in silver, red and black. It gets a dual core 1GHz processor, 4.0-inch 540×960 pixel display, Android 2.3 with Timescape, 8MP camera, and Sony WhiteMagic technlogy.

Sony Xperia U at $299.99 unlocked, is by far the cheapest of the bunch. It’s also the smallest with its 3.5-inch display, but you still get a 1GHz dual core processor and Android 2.3. An upgrade to Android 4.0 ICS is being planned, as is also the case with the P.

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Well, sort of. Not really. There’s an announcement that came out this week about the three new plans, but Rogers isn’t exactly forthcoming with what these plans will entail. Instead, they’re just saying it’s part of the “Social View” feature.  My suspicions lead me to believe that these services are available somewhere already, and many people are using it, it’s just called Android.

In short, the Rogers “Social View” is a pre-installed feature on select smartphones that will bring together “your contacts’ updates from popular social networks. It also includes a display of recent traditional communications such as texts, calls and instant messages from your contacts.”  Does that sound familiar to you? It should. It’s the same philosophy that seems to be happening with phones like the Palm Pre and Microsoft Kin. On the Rogers front, it seems to be treading in the same territory as HTC Sense, Motorola MOTOBLUR, and Sony Ericsson TimeScape.

The three new plans are called Unlimited Social Addict Plan, Unlimited Socialite Plan, and Unlimited Social Master Plan. So, they’re all unlimited, but in different ways? That’s some strange naming scheme you have, Rogers, are you trying to pull a fast one on us?

The phones that this “new service” is built into are the LG Eve, HTC Magic, Sony Ericsson Xperia X10, and up and coming Motorola Quench and Acer Liquid E.

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