Today at an investor conference hosted by Goldman Sachs, Tim Cook had a few things to say about OLED, none of the them good. According to Cook, the color saturation on OLED displays are “awful” and that if you ever buy online and want to know the true color that you should “really think twice before you depend on the color from an OLED display”.

Cook then went to praise his company’s retina display as superior, and how it is twice as bright as OLED. Of course OLED is a new technology and will continue to evolve. For example, think back to the LCD technology of the early 90s and compare that to today.

It’s also worth noting that Apple recently hired an OLED expert from LG, so they clearly are interested in the technology despite his comments. Of course Steve Jobs tended to do a similar thing back in the day, where he would criticize a device and then Apple would release their own “superior” implementation. Marketing at its finest I suppose.

Cook also mentioned the idea of a larger-screened iPhone like rumors are claiming is in the works, stating that he wouldn’t comment on the company’s plans but then criticizing the competition for focusing only on size and specifications instead of creating “an amazing experience”.

What do you think of Tim Cook’s statements about phablets and OLED? Agree or not?

[ source ]

The post Tim Cook Says OLED Displays Are “Awful” appeared first on Mobile Magazine.

When Apple TV originally came out, it was made clear that this was a hobby device and not a major focus for Apple. In January of last year Apple reaffirmed the Apple TV was still a hobby area as well. Now, it seems things are finally changing.

Tim Cook recently spoke NBC’s Brian Williams and seemed to have a very different opinion about the idea of getting involved in the fight for your television entertainment needs.

“When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years,” Cook told Williams. “It’s an area of intense interest. I can’t say more than that.”

With Microsoft and Google both putting more focus into the battle for the living room, Tim Cook’s change in stance isn’t all that surprising. For now it is hard to say what Apple is planning, but don’t be shocked if we see a future push towards creating a bigger multimedia and living room experience with Apple products. That said, this isn’t the first time that Cook has alluded to a possible interest in the TV space, and yet we still haven’t seem much change on that front.

If and when Apple does decide to jump further into the living room, what form would these efforts take? We can’t say for sure, but continued rumors give us a few ideas. We’ve heard in the past that Apple is looking to build a more powerful set-top box that would work with your cable and/or satellite programming. We’ve also heard about the possibility of an Apple-branded television set with a custom menu and other start TV features. All of it should be taken with a grain of salt though, at least until we know more down the road.

Will future efforts continue under the Apple TV brand or something entirely different? Your guess is as good as ours.

[ source ]

The post Tim Cook Briefly Hints at Future Apple TV Efforts appeared first on Mobile Magazine.

This is completely in line with current rumors that point toward a September launch and it’s not uncommon for Apple to release a product within a couple of weeks of officially unveiling it to the world. What we’re hearing is that pre-orders on the so-called iPhone 5 (even if it’s technically the sixth-generation iPhone) will start on reveal day, September 12. Among the countries that are expected to be in the first wave of shipments are Canada, the United States, Japan and Germany, though none of that has been technically confirmed jsut yet.

In case you’ve been living under a rock, a lot of specs and features for the new iPhone have already been leaked. We’re expecting to see a display in the 4-inch range with a 640×1136 pixel resolution, a smaller 9-pin dock connector, a centered FaceTime camera, 4G LTE support, a thinner profile, and a two-toned unibody design. There’s probably a quad core Apple A6 processor in there too, possibly based on the Samsung Exynos chipset.

Of course, these are all just rumored specs for the time being and Tim Cook might have a few surprise tricks up his iSleeve.

[Source]

The post iPhone 5 Preorders Start September 12th, Ship September 21st appeared first on Mobile Magazine.

The Apple viewpoint, which has been continued by Tim Cook, is that the “tablet and the PC are different.” Turner’s viewpoint, on the other hand, is that “we think that’s completely incorrect.” We’ve seen the iPad and iPhone develop completely separately from the MacBook and iMac, but you can see what Microsoft is doing with its operating platforms. The Microsoft Surface is a great example of this, but it hasn’t even been released yet. It’s a tablet, but slap on that keyboard and suddenly you’ve got an almost “traditional” Windows 8 PC experience.

That’s why Turner is saying that it’s not a “post PC” era, but rather that it’s a “PC+” era. You take the PC and you add a little more to it; you meld the worlds of the PC and the tablet. “We believe with a single push of a button you can move seamlessly in and out of both worlds,” said Turner. “We believe you can have touch, a pen, a mouse, and a keyboard.”

More than a decade ago, Bill Gates told us that the PC will not die. While smartphones and tablets have certainly changed the way that we interact with the world, desktops and laptops are still very much a part of our everyday lives. With Windows 8 and the greater push for the Metro UI, Microsoft intends on continuing that, but adding a little more; It’s PC+.

[via Verge]

The post Microsoft Gettin’ Cocky: Scoffs at Post PC Era, We’re In PC+ Era appeared first on Mobile Magazine.

Here we go again. Rumors of a smaller Apple iPad have been around for as long as the iPad itself, but with the arrival of the Google Nexus 7, a so-called iPad Mini could really see the light of day. Of course, we have to remember that Steve Jobs himself said that Apple would never release a 7-inch tablet, but he’s not around to stop that anymore.

Even though Android tablets have been around for a while, they’ve barely put a dent on the iPad’s domination in this space. However, with prices starting at $199, the Tegra 3-powered Nexus 7 is incredibly compelling, even more so than the Kindle Fire. And so, it’s starting to sound more and more like Apple wants to exert its dominance in the realm of more affordable 7-inch tablets too.

According to “two people with knowledge of the plans,” Apple is working on a new model of iPad that will have a 7-inch to 8-inch screen, but it won’t be a Retina display presumably to save costs. While I doubt Apple would price the iPad Mini at $199, it should be cheaper than the iPad 2 or the “new” iPad. The current rumor points toward an October announcement and launch.

[Source]

The post Apple iPad Mini to Challenge Google Nexus 7 for Tablet Supremacy appeared first on Mobile Magazine.

Naturally, Tim Cook got on the line with his legal counsel as soon as the Microsoft Surface was announced and the promo video was played.

Yes, the video below is outwardly mocking Apple’s approach to the competition, but it’s worth a good laugh. We know that Apple has developed a habit of suing everyone over just about everything, so it would not at all be surprising if the legal team in Cupertino found more than a few “patent infringements” with Microsoft’s new tablet device.

“A square device on a pedestal? Oh my God! We patented that, like, 20 years ago.” And yes, they invented magnets and kickstands too.

[Source]

The post Tim Cook Discusses Microsoft Surface with Apple Legal Team (Video) appeared first on Mobile Magazine.

What the two of them discussed is only known by Cook himself, hopefully we will get to see Jobs’ vision once more taking shape in the next few years.  News of this discussion lends credence to the idea that Steve Jobs had a four year master plan for what the company should do after his retirement and/or death and we can assume that at least the next generation of Apple products have Jobs’ signature.

The post Steve Jobs Worked The Day He Died appeared first on Mobile Magazine.