The new MARS app from PAR Works makes use of 3D augmented reality to allow you access to customized, tagged information about a product, building, street scene, or object.
All the rage at SxSW this year happens to be mobile-location oriented services. The divide between digital and real world is quickly vanishing. Social-networking is on an upward spiral of acceptance. Services that connect your physical whereabouts with virtual friends is gaining ground and companies like FourSquare, Gowalla, BrightKite and Whrrl are making it all happen. Where are you? What are you doing? Who will know where you are? Those are the questions that will be asked by the next-generation of social-networking applications, are you prepared to give out the answer and send your location to the clouds?