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	<title>Mobile Magazine &#187; steve wozniak</title>
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	<link>http://www.mobilemag.com</link>
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		<title>Steve Wozniak Worries That Microsoft Might Be More Innovative Than Apple</title>
		<link>http://www.mobilemag.com/2012/11/15/steve-wozniak-interview/</link>
		<comments>http://www.mobilemag.com/2012/11/15/steve-wozniak-interview/#comments</comments>
		<pubDate>Thu, 15 Nov 2012 17:47:47 +0000</pubDate>
		<dc:creator>Andrew Grush</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[steve wozniak]]></category>

		<guid isPermaLink="false">http://www.mobilemag.com/?p=140693</guid>
		<description><![CDATA[<p>Steve Wozniak is one of those guys that most of us just like, regardless of what platform we use or how we feel about Apple. Not only is he one of the founding fathers of the personal computer revolution, he tells things how it is and isn't afraid to be honest, regardless of his affiliation with Apple. When speaking at TEDx Brussels, TechCrunch got a few moments afterwards with WoZ.</p><p>The post <a href="http://www.mobilemag.com/2012/11/15/steve-wozniak-interview/">Steve Wozniak Worries That Microsoft Might Be More Innovative Than Apple</a> appeared first on <a href="http://www.mobilemag.com">Mobile Magazine</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-large wp-image-140697" title="steve-woz" src="http://www.mobilemag.com/wp-content/uploads/2012/11/steve-woz-640x398.jpg" alt="" width="640" height="398" /></p>
<p>Steve Wozniak is one of those guys that most of us just like, regardless of what platform we use or how we feel about Apple. Not only is he one of the founding fathers of the personal computer revolution, he tells things how it is and isn&#8217;t afraid to be honest, regardless of his affiliation with Apple. When speaking at TEDx Brussels, TechCrunch got a few moments afterwards with WoZ.</p>
<p>The short interview talks about the cloud and how he feels about it. It also talks about what Steve Wozniak might have done differently if he could go back to the early days of Apple. He seems to say he has no regrets for how and why he did things when developing the early Apple PC.</p>
<p>While Steve is still a big Apple fan, TechCrunch asked a good question: Does he think Microsoft has become more innovative than Apple in recent years? His answer was interesting. Basically he applauds Microsoft for going in a new direction with Windows 8 and Windows Phone 8. He also mentions the “universal translator”-like device by Microsoft Research that he says looks very innovative.</p>
<p>Basically, he says that Microsoft was thinking to the future by trying something new, while Apple has been simply cranking out new versions of the iPhone and other existing iDevices. Like WoZ says, there is a big difference between “improving” a product and creating innovative ones.</p>
<p>Anyhow, check out the video interview, it&#8217;s worth the watch:</p>
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<p>What do you think of what Woznaik had to say? Agree, disagree?</p>
<p><a href="http://techcrunch.com/2012/11/14/keen-on-steve-wozniak-why-woz-worries-microsoft-is-now-more-innovative-than-apple-tctv/">[ source ]</a></p>
<p>The post <a href="http://www.mobilemag.com/2012/11/15/steve-wozniak-interview/">Steve Wozniak Worries That Microsoft Might Be More Innovative Than Apple</a> appeared first on <a href="http://www.mobilemag.com">Mobile Magazine</a>.</p>]]></content:encoded>
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		<title>Regis McKenna: 1984 Apple Ad &#8220;More Successful Than the Mac Itself.&#8221;</title>
		<link>http://www.mobilemag.com/2012/03/05/regis-mckenna-1984-apple-ad-more-successful-than-the-mac-itself/</link>
		<comments>http://www.mobilemag.com/2012/03/05/regis-mckenna-1984-apple-ad-more-successful-than-the-mac-itself/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 00:01:02 +0000</pubDate>
		<dc:creator>Michael Kwan</dc:creator>
				<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Videos]]></category>
		<category><![CDATA[1984]]></category>
		<category><![CDATA[1984 ad]]></category>
		<category><![CDATA[antennagate]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[iphone 4]]></category>
		<category><![CDATA[regis mckenna]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[steve wozniak]]></category>
		<category><![CDATA[walter isaacson]]></category>

		<guid isPermaLink="false">http://www.mobilemag.com/?p=130332</guid>
		<description><![CDATA[<p>Most people know about Steve Jobs and Steve Wozniak, but have you heard of Regis McKenna? McKenna was the mastermind behind the famous 1984 television commercial for Apple and he was the first ad and public relations guy. Looking back, he has some choice words to say.</p><p>The post <a href="http://www.mobilemag.com/2012/03/05/regis-mckenna-1984-apple-ad-more-successful-than-the-mac-itself/">Regis McKenna: 1984 Apple Ad &#8220;More Successful Than the Mac Itself.&#8221;</a> appeared first on <a href="http://www.mobilemag.com">Mobile Magazine</a>.</p>]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.mobilemag.com/wp-content/uploads/2012/03/120305-apple-300x201.jpg" alt="" title="120305-apple" width="300" height="201" class="alignright size-medium wp-image-130334" />Most people know about Steve Jobs and Steve Wozniak, but have you heard of Regis McKenna? McKenna was the mastermind behind the famous 1984 television commercial for Apple and he was the first ad and public relations guy. Looking back, he has some choice words to say.</p>
<p>In his interview <a href="http://adage.com/article/digital/apple-s-marketing-guru-1984-overrated/232933/">with Ad Age</a>, McKenna says that people &#8220;want attention, but it often hurts startup companies because it sets high expectations.&#8221; He also says that getting a good ad doesn&#8217;t ensure the future success of a business. Indeed, he &#8220;learned in the 70s that the ads won all the awards, but the company went bankrupt.&#8221;</p>
<p>And that&#8217;s almost what happened to Apple. The &#8220;1984&#8243; ad got all sorts of attention and it turned the gaze toward the Mac, but Apple &#8220;went into 10 years of decline after that.&#8221; McKenna goes on to say that the &#8220;ad was more successful than the Mac itself. The Mac was expensive to build, and Apple&#8217;s margins went negative in 1986. That conflict led to Steve&#8217;s ouster from Apple.&#8221; McKenna also says that Isaacson&#8217;s biography of Steve Jobs &#8220;was very negative on Steve&#8221; and that we shouldn&#8217;t believe everything that we read in it. </p>
<p>Here is the original commercial, in case you want a quick refresher.</p>
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<p>The post <a href="http://www.mobilemag.com/2012/03/05/regis-mckenna-1984-apple-ad-more-successful-than-the-mac-itself/">Regis McKenna: 1984 Apple Ad &#8220;More Successful Than the Mac Itself.&#8221;</a> appeared first on <a href="http://www.mobilemag.com">Mobile Magazine</a>.</p>]]></content:encoded>
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