After getting all sorts of stark denials out of Cupertino, it has now been officially confirmed by Philippe Starck himself that he isn’t working on a new Apple product at all. Instead, it was a private project that he’d been doing for Steve Jobs, which has now been passed on to Laurene Powell, Steve Jobs’ widow. He was tasked with designing a luxury yacht for the Jobs family. It might end up looking nice, but it is certainly not a product that will be released under the Apple banner.

So, at the end of the day, the rumor initiated by Starck himself was really just a way for him to get into the public eye and get all sorts of free press from media outlets and the blogosphere. It worked, perhaps, but may have sullied his name.

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Via a translation of his interview with France Info, Starck says that they have been working on “a big project together” and this new project is “quite revolutionary.” He cites the “religious cult of secrecy” for now being able to provide any further details as to what this product may be, but he does indicate that he had met regularly with Steve Jobs before the Apple co-founder passed away last year.

While Starck hasn’t worked with Apple directly before (at least we don’t think he did), he has worked with Parrot to create some premium iPhone speakers and headphones. Given that the new project is “quite revolutionary,” I doubt that it’ll be an incremental design change like what we’ll likely see with the next iPhone or an updated MacBook. So, it may be more likely that this is the new real Apple HDTV. Or it could be something else entirely. For now, we are being teased with some high dangling fruit. And that fruit could be the best ever.

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