Back in November ZTE announced the China-only Nubia brand. Despite this, the company has waited until today to launch the flagship phone for the new brand in Beijing.

As many companies are now concentrating on larger phablet style devices, it came as no surprise when ZTE announced the 5-inch Nubia Z5 at 2pm today along with a few other surprises.

The first surprise is that the Z5 offers a similar level of hardware specs found with the Oppo Find 5. Both the Find 5 and new Nubia Z5 boast 5-inch 1920 x 1080 HD displays, 1.5Ghz quad-core Qualcomm CPU, 2GB RAM and 13 mega-pixel main camera.

However unlike the Oppo, the Nubia only comes in a 32GB version, measures in at just 7.5mm and boasts the thinnest screen bezels of any phone at just 2.67mm. Pricing for the Nubia Z5 is around $550, where as the recently announced Oppo Find 5 will cost slightly more at $570.

If all of this sounds great but you fancy a little more bling on you 5-incher, then you will be happy to know that a limited edition titanium Numbia Z5 will also go on sale but at much higher price of $1300.

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Earlier this week, rumours were rampant around Chinese tech sites with details of ZTE launching their new flagship phone brands today (21st December). The so called “Doomsday” launch was expected to be the day that Chinese phone fans would learn the true specs and pricing of the Nubia Z5, however the launch hasn’t happened.

ZTE has announced that they will unveil the Nubia branded 5-inch phone on the 26th December, citing no reason for the change in plan. However, sources suggest that ZTE want to put some distance between their launch and the recently release of the Meizu MX2, which became available to buy on the 19th.

The Nubia Z5 is expected to go on sale in for $480 before the end of the year and could be equipped with a 5-inch 1080 screen, quad-core Qualcomm S4 Pro CPU, 2GB RAM , 13 mega-pixel rear camera and Android 4.1 Jelly Bean.

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ZTE announced their new Nubia flagship brand last month, and it now looks like the company is hoping to launch the first Nubia phone around Christmas day.

The Nubia Z5 will be ZTE’s first phone to follow the new “flagship standard” meaning it will come equipped with a 5-inch 1920 x 1080 HD display, quad-core Qualcomm S4 CPU, 2GB RAM and a 12 mega-pixel rear camera.

According to sources close to the company the Z5 could measure in at just 7.6mm, and may go on sale before the end of the year.

The rumors come just in time to upset the launch of Oppo’s Find 5 phone, which features a similar specification but is not expected to be available in stores until January 2013. However, while Oppo look to be set on making the Find 5 an international phone, ZTE seem to be sticking to the Chinese market only for the Nubia Z5.

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