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Tag Archives: neurofocus

Thought: EEG Headset Utilizes Dry Wireless Technology for Gaming and Neuromarketing

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Neuromarketing is using brain imaging or other brain activity measurement technology to measure subconscious responses to products, advertising and other marketing. Critics have called neuromarketing “junk science” that uses suspect research methods, but it’s gaining increasing interest.

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NeuroFocus Pushes Advertisers From Brainstorming to Brain Scanning

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Is it absolutely necessary for marketers to know how quickly and to exactly what degree each portion of your brain responds to their campaigns? NeuroFocus seems to think so.

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