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Tag Archives: marketing

RIM Wants You To “Be Bold” With Four New Superhero Mascots

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Say hello to the four new mascots for Research in Motion, a group of four cartoon superheroes who are daring you to be "be bold" for 2012.

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Windows Phone Marketing About To Get $200 Million Booster Shot

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There are reports that sales guys could get as much as $10 to $15 per handset sold. The money comes from Microsoft, as well as partners like Nokia and Samsung, and it's reportedly going to all be spent in "early 2012." The Nokia Ace from AT&T, in particular, will be getting a "concerted advertising push."

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Sony Launches Anti-Apple Vaio Against MacBook Campaign

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It's nothing new to see ad campaigns where one company puts down the competition in one way or another. We've seen it with Coke and Pepsi. We've seen it with Mac and PC. And now, we could be seeing it with Sony and Apple.

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Samsung was selling Galaxy S II for $2 next door to iPhone 4S launch

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The launch of the iPhone 4S at the Apple Store in Sydney is going to be the first place in the world where people will be able to buy the new smartphone, but Samsung is looking to steal some of that thunder. You see, they ambushed the event by setting up a temporary "pop up" store just a few shops over. And they're selling smartphones for two bucks.

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Tasteless Marketing By LG Kicks Steve Jobs In The Face

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LG's marketing is tasteless to say the least. They release a video for the newly announced Optimus Pad, aka G-Slate, with a simulated "Spec Fighter" video game challenging what clearly resembles Apple CEO Steve Jobs and the iPad, not so cleverly renamed to the A-Pad. LG's unnamed Ninja kicks Jobs in the face at about the 1:00 minute mark of the video.

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BMW brands their logo in your mind

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Ask any advertiser what one of the most important things in reaching your audience is and the majority will not say budget, appeal, or quality, not even production value. At the end of the day the only thing that matters is if their target remembered and retained a memory of their brand and product, because that is what results in revenue.

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