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Tag Archives: marketing

Tasteless Marketing By LG Kicks Steve Jobs In The Face

lg-tasteless

LG's marketing is tasteless to say the least. They release a video for the newly announced Optimus Pad, aka G-Slate, with a simulated "Spec Fighter" video game challenging what clearly resembles Apple CEO Steve Jobs and the iPad, not so cleverly renamed to the A-Pad. LG's unnamed Ninja kicks Jobs in the face at about the 1:00 minute mark of the video.

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BMW brands their logo in your mind

bmw-haze

Ask any advertiser what one of the most important things in reaching your audience is and the majority will not say budget, appeal, or quality, not even production value. At the end of the day the only thing that matters is if their target remembered and retained a memory of their brand and product, because that is what results in revenue.

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