When it comes to marketing, one of the first challenges is simply convincing potential customers to come through the door. Wind already tried that with its 50% discounts, but the Canadian carrier is about to unleash another tactic: free long distance… but it’s not exactly what you think it is.
The Canadian wireless climate is about to undergo another shakeup. The launch of Wind Mobile opened up the floodgates to some more competition and now another contender is on the way. Public Mobile has already started some guerilla marketing and it seems that it will be launching with free long distance.
If you’ve looked around some towns, you may have seen some ads at bus shelters and other locations that simply say “unlimited.”
Making calls on your mobile while roaming in another country is usually for emergencies only, otherwise you will be hit with a hefty bill from your carrier. Truphone is cutting that cost by more than 90% with their new global mobile phone service dubbed: Local Anywhere.