The new Kindle Fire is likely only days away now, with Amazon gearing up for the big show on the 6^th. It’s almost here, so what do we know? While it’s still unclear whether or not we will see a 10-inch model or not, we now have rumors of a 7-inch Kindle Fire 2 that will be priced under the Nexus 7 and similar competitors.

How can Amazon do this and still make enough money off the device? Supposedly, the new Kindle Fire 2 is going to feature ad-supported software that allows it to arrive a much lower price point. This isn’t unheard of for Amazon, since they’ve done this with the Kindle e-Reader line before. With Nexus 7 having the “full” Android experience for only $199, it’s unclear how the Kindle Fire 2 could possibly one-up Google’s 7-incher. Maybe instead it’s about delivering great Amazon content with a combination of ads that allow a much cheaper price- it certainly makes sense.

IF this rumor proves true, how much would such a device cost? While it’s hard to say for certain, we can take an educated guess here. In the past, Kindle e-Readers that used an ad-supported model have cost about $30-$50 less than their ad-free counterparts. Based on the OG Kindle Fire’s $199, it’s possible that there could be an ad-free KF2 for $199, and an ad-supported model for $149.

At $149, the Kindle Fire’s slightly limited (no Google Play, Amazon UI) interface certainly is more appealing. It’s also possible that modders could get the ad-supported version for $149, crack it open, and run a custom ROM- allowing for a full tablet experience at a budget price.

Let’s say this all turns to be true. Would you consider an add-supported version of the Kindle Fire 2 if it’s priced at around $149 and has similar hardware abilities to the Nexus 7?

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[Concept Photo by Jonas-Daehnert]

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