Founder and CEO of Amazon.com, Jeff Bezos is, as you know, a billionaire. And that is why when most other people work overtime for paying the monthly rent, he gets to do interesting stuff like raising rocket engines from the bottom of the ocean. Bezos has announced that his exploration team has found the five F-1 rockets that carried the Apollo 11 rocket into space.

The F-1 rockets lifted the Apollo 11 mission spaceward with one and a half million pounds of thrust, and 32 million horsepower, back in 1969, before plunging into the Atlantic. Bezos, who watched the moon landing when he was just 5 years old, doesn’t want the story of the rockets to end there. That’s why he decided to fund the project to locate the rockets.

He wrote in his blog: “I’m excited to report that, using state-of-the-art deep sea sonar, the team has found the Apollo 11 engines lying 14,000 feet below the surface, and we’re making plans to attempt to raise one or more of them from the ocean floor. We don’t know yet what condition these engines might be in – they hit the ocean at high velocity and have been in salt water for more than 40 years. On the other hand, they’re made of tough stuff, so we’ll see”.

If his team manages to lift the rockets from the ocean floor, he won’t be able to keep them as they still belong to NASA. If one is raised, it might touch down at Smithsonian. If there’s a second one, it might end up in the Museum of Flight in Seattle. It will be interesting if a third one is recovered and is available from Amazon for a few million dollars.

But there’s something that puzzles us. NASA conducted various launches in the past and we are pretty sure that there are many F-1 rockets at the bottom of the ocean. We wonder how Bezos and his team found out that the rockets they located are the ones from Apollo 11.

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It was well known fact that having a single button (no volume rocker) on Kindle Fire is quite a downer, but Conan’s flick goes further: power button can presumably be turned OFF too easily (well, it’s not), so the Kindle Fire customer can use a piece of duct tape to protect it. Protection of Kindle Fire from catching a real fire somehow is equally hilarious, if not very practical. Fire extinguishers can do better…

Obviously, Amazon’s Jeff Bezos understands the value of publicity for its product, be it good, or bad, or even this slapstick comedy. Even the first presentation of the Amazon Kindle Fire had that clown who repeatedly called the Fire’s screen as having “169 pixels per SQUARE inch”. Demoed Silk browser was tested and didn’t show any Web page loading advantages whatsoever. Did these pranks help Amazon to sell more Fires? Now you can be sure they did.

To see it in better perspective, remember that a similar product with a tad better tech specs and user experience named NOOK Color by Barnes & Noble apparently lags behind Kindle Fire in sales numbers. That is, being serious about your product doesn’t really help when your competition is clowning around at every opportunity.

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