I downloaded Rupert Murdoch’s The Daily over the weekend, it’s the first daily newspaper designed for the iPad. It has plenty of bells and whistles, animated transitions, embedded videos, and plenty of content to go with it. They sure put the iPad’s processing power to the test. But it didn’t totally grab me. It felt a little too overdone. I appreciate their effort, the carousel of featured articles is clever but jittery, the embedded social integration is game changing when compared to present content iPad apps. But is that enough?
Traditional print newspapers all around the world are struggling to make ends meet, so what do you do? You take a look at the latest trends and you try to capitalize on them. After much hullabaloo, The Daily iPad-only newspaper from News Corporation will finally go live as of next Wednesday.
Posted in: iPad, Software