Apple’s new rules might kill in-app shopping

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Gone are the days of in-app book and music purchases thanks to new rules from Apple. The scheme, which came into effect this month, deducts 30 per cent of each in-app sale – say, ebooks, mp3s or extra levels in game apps. The decision has led Amazon, Kobo, Rhapsody and various other companies to remove the ability to shop from within their apps. And it drove ebookstore and reader app iFlow out of business.

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