Source Claims Mobile Ads Account for 70% of Battery Usage

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When you decide to get yourself one of those free apps for your smartphone, you usually recognize that you’re paying the price by having to deal with in-app advertising, but did you know that you’re also paying in the form of increased power consumption?

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Mobile Gamers: Kiip Will Reward You With Real Prizes

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Pronounced as “keep,” Kiip is a different way of thinking about mobile advertising. Instead of having ad banners flash about inside your game of Angry Birds, you get real world rewards for in-game achievements. Hit the high score on a stage? Get a free bag of chips. You just click on the pop-up when you hit that achievement.

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