Do you want a consumer-friendly point and shoot digital camera with an extra long optical zoom lens? You’re in luck, because the Fujifilm SL300 is on sale for about half price on Amazon. It’s not quite an SLR, but it’s probably a lot easier to use and way more compact for the amount of zoom that you get.

As far as the features go, the Fujifilm SL300 boasts a 14 megapixel CCD sensor to go along with its Fujinon 30x optical zoom lens. This starts out at a wide angle of 24mm, zooming all the way in to give you a 720mm equivalent. The powered zoom has a 45-step zoom control, giving you a pretty good level of precision and accuracy too.

Other features include the 2cm super macro mode, 3.0-inch LCD, 720p HD video recording, and a TTL hot shoe. You can use this hot shoe for an external flash with teh built-in flash isn’t good enough for hte situation. There are also several scene modes, face detection, motion panorama, tracking auto focus, and built-in social networking.

You can find the Fujifilm SL300 on Amazon.com for $149.95, which is $130 (46%) off the regular price of $279.95. And yes, you get free super saver shipping too.

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There is just something classic and beautiful about the retro-inspired Fuji X100. And it’s even better when you can grab this fantastic camera for an impressive $300 off the regular price.

Remember, the Fujifilm X100 comes as a limited edition kit with each package coming with a special message card indicating that you have one of only 10,000 units produced. The kit itself includes the 12.3MP APC-C CMOS EXR Fujifilm X100 digital camera itself, as well as a genuine leather case, a lens hood, an adapter ring and a protective filter. This is not an interchangeable lens camera, so you are stuck with the fixed 23mm Fujinon lens with a widest aperture of F/2.0. The built-in ND filter can be turned on or off, giving you an equivalent f-stop reduction of three.

In addition to the retro-inspired styling, one of the other unique features is the hybrid viewfinder. This gives you a “bright frame” optical viewfinder, which would be closer to the classic cameras of old (and current DSLRs), but there’s also the electronic viewfinder system. And yes, it can shoot 720p HD movies too.

Pick up the Fujifilm X100 for $1,399.95 on Amazon.com, including free super saver shipping.

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We saw the 12.3 megapixel retro beauty at CES last month, it combines a Fujinon 23mm single focal length fixed F2 lens, a 2.8” LCD screen and the world’s first hybrid viewfinder with an internally optimized APS-C CMOS sensor to capture both crystalline photos and professional/luxury status. And with the stylings of ’70s era SLRs, it almost seems to, paradoxically, belong in front of the lens.

“It has always been important for Fujifilm to introduce products that are in a class of their own and with the FinePix X100, we have achieved that level,” said Go Miyazaki, division president of FUJIFILM North America’s Imaging and Electronic Imaging Divisions. “The combination of a hybrid viewfinder, large APS-C sensor and a precisely matched prime lens, make this camera unique to anything else in the market, and is presented within a rangefinder design that makes it an instant modern classic.”

According to Fujifilm, the hybrid viewfinder combines the window-type “bright frame” optical viewfinder of classic 135-size and medium-format cameras with the electronic viewfinder system found in most compact digital cameras. An integrated prism for the 1,440,000 dot LCD panel image on the viewing screen in the reverse-Galilean optical finder allows the Hybrid Viewfinder to show both the shooting frame and a variety of electronic shooting data.

What makes it really stand out is its ability to both compose and playback shots, switching from electronic and optical viewfinder modes at the flick of a switch.

In optical viewfinder (OVF) mode, the brightness of both the “bright frame” and text data is automatically adjusted according to the brightness of scene area, ensuring that shooting information is always easily and clearly viewable. Also, the displayed shooting data is constantly updated according to changes in shutter speed, exposure, sensitivity and other settings, so that the user’s eye never has to leave the viewfinder. In electronic viewfinder (EVF) mode, the photographer can preview the picture or playback the result with the “through the sensor” image review and high-resolution 1,440,000-dot quality. With a flick of the one-touch lever, the user can switch to EVF to preview and confirm exposure settings, depth-of-field, and white balance – an especially useful capability when shooting macro shots and other scenes that are hard to confirm with only an optical viewfinder.

And for the vegan photographers out there, don’t worry. Those are “leather-like” accents. No animals were harmed in the making of this camera.

The X100 will cost about $1,200 once released this spring.

[Fuji X100 Page]

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Fujifilm’s waterproof, dustproof, freezeproof, shockproof camera is about to get an upgrade: Embedded GPS for geo-tagging your photos and video.

The FinePix XP30, to be released next month in black, green and orange, can record 720p HD video aside from regular photos using the 14 Megapixel CCD. You’ll get ISO ranges from 100 to 3200, image stabilization and tracking autofocus, meaning you can shoot fast-moving subjects in the dark on a caffeine high. But the long list of -proofity allows for good photos in even worse conditions. Say, a fast-moving subject five meters below the surface of the ocean in -10ºC waters while shivering. And when you surface, it’ll survive the drop from your shirt pocket as you redress yourself in the midst of a sandstorm. No problem.

But the most outstanding new feature is the camera’s ability to guide you to and from locations of photos using the GPS and the 2.7″ high contrast anti-reflective screen. Using your current location and the geo-tag in your photos, the Photo Navigation feature not only tells you how far you are from where you took a photo, but can create a travel map to that location, using your other photos as illustrations. Plus it comes pre-loaded with about 500,000 places of interest around the globe.

Once your trip’s done, it’ll put together a map of your journey with your photos laid out along the way.

On top of that, it boasts a Fujinon lens with 5x wide-angle refractive optical zoom behind a hardened glass barrier, all tucked into its metal uni-body chassis.

Possibly the only redundant feature on the $240 camera is its Facebook and YouTube Automatic Upload, which requires a connection to a computer that’s connected to the internet in order to send your photos to the web.

[GizMag via FujiFilm]

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Truth be told, I’m a sucker for a beautiful camera. And Fujifilm’s FinePix X100 is something I can’t stop thinking about. Announced in September of last year, and now taunting us once again at CES 2011, the FinePix x100 is a beautiful piece of hardware, combining digital power with beautiful retro good looks that we can’t wait to get our hands on.

The 12-megapixel DSLR contains a hybrid optical viewfinder that overlay’s information like an EVF but is still a real image. The lens is 23mm F/2 which was evidently custom-made for this particular body and sensor.  The camera will shoot 5FPS and the built-in ISO ranges from 200 to 6,400 (but expandable to 12,800), plus video shoots at 720p which is fantastic.

Last but not least you can’t help but be impressed with the 800×600 pixels in the 2.8” LCD screen.  To put that into context, the pixel density is similar to the iPhone 4.

But even ignoring all the wonderful stats, just look at it! The classic design and lines on the body are stunning. The composition is largely metal which will certainly give it a nice feel and harkens back to a great generation of camera technology.

If you’re at CES it’s worth checking out for yourself otherwise it should be available for purchase in the early part of this year. We have no doubt it’ll be snatched up by hipsters and cameraphiles alike.

[CrunchGear via FinePix x100]

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By and large, this point-and-shoot camera looks much like most other consumer-level shooters, except for one very notable difference: it has two lenses in the front. These dual 10MP image sensors are the same as previous 3D cameras from Fujifilm, but now there’s a new processor under the hood.

What makes that special, then, is the capability of not only recording high-defintion 720p video, but having the ability to record 720p HD video in 3D. That’s pretty crazy. Both lenses offer FUJINON 3x optical zoom and they are placed 75mm apart. This is said to best mimic the experience of real human eyes.

The coolest part is that recording 720p HD video in 3D isn’t all that expensive; the Fujifilm Finepix Real 3D W3 will cost just $500 when it launches next month. You just need a suitable display to, you know, be able to watch your 3D home movies on.

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