Passengers who fly with Ryanair will be able to swap the SIM card in their cell phone with a Maxroam card, which allows free roaming and incoming SMS and calls. For outgoing text messages and mobile calls, users will be charged 9 cents each and 29 cents per minute, respectively.

“Maxroam products dramatically reduce customers’ mobile roaming costs when travelling across Europe,” said Kieran Sexton of Maxroam. ”Calls are 40% cheaper than existing European rates and Ryanair passengers can buy a Maxroam SIM, which includes €20 call credit, for just €10 on ryanair.com. Maxroam SIM cards can be used anywhere in the world, in a standard GSM mobile phone while iPad and iPhone SIM cards are also available to allow all passengers to save even more with Ryanair.”

Canada, take note: This is the direction the world is heading.

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