I think we all know that the Apple iPad is the current dominating force in the world of tablets. That much is obvious, but I don’t think too many of us thought that the proportions were this far out of whack. Comscore has put out a report stating that the iPad makes up an astounding 97.2% of all tablet web traffic.

That leaves just 2.8% for every other tablet, including those of the Windows 7 and Android variety (plus webOS, for those of you who snagged a $99 TouchPad). This Comscore report is just one way of measuring things, but I think the numbers just don’t add up. For starters, it is based solely on recognizing the web browser being used on the device and these aren’t always terribly accurate.

For instance, someone with an Android 2.2 Froyo or Android 2.3 Gingerbread tablet (like the original Galaxy Tab) could show up as a smartphone rather than a tablet and thus not be included in these figures. Similarly, someone with a Honeycomb tablet could be using a browser that is detected as a desktop webkit browser rather than one of the tablet variety. Again, this user would not be included in the figure.

I don’t deny that Apple’s iPad has to be the biggest dog in the tablet yard, but I don’t think 97.2% sounds right.

The post Comscore says iPad makes up 97.2% of all tablet web traffic appeared first on Mobile Magazine.

Comscore looks at “measurable” data like “web browsing, messaging and multimedia,” and iOS users are “more visible” than their Android counterparts. By being more visible, it means that iOS users (both iPhone and iPad) are browsing more sites and consuming more media. In short, it means that they could be more lucrative customers to have.

And this means that more media and marketing companies are going to continue developing their products and services for iOS users, rather than focusing their energies on catering to Android users. It’s a vicious cycle, you could say, which bodes well for the crew in Cupertino. To be fair, the installed user base for iOS users (37.9 million) far outnumbers the Android side (23.8 million).

Android users, if you want developers to develop more things for Google’s platform you need to start being “more visible.” You can “outreach” iOS if you just surf more sites, buy more apps, send more messages, and consume more media. And, well, there has to be more of you too.

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