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Sony has a long history of pushing their proprietary formats for many things that otherwise (and outside of Sony) become more or less standardized. A good example of this Sony approach is their Memory Stick format that has irked quite a large number of Sony fans who wished at times that the Japanese company might be a bit more lenient and include SD memory card support in some of their devices. Well, it didn’t happen this time, too. At least, not for SD Card format.