Amazon seems to always come up with something new, and in addition to its arsenal of online offerings, the company will be rolling out its WhipserSync service which is aimed to take on Apple’s iCloud.

When Amazon launched the WhisperSync with the first Kindle e-reader, it gained a big head start. WhisperSync could make a whole library in Kindle available on different devices, as well as keeping track of your books, bookmarks and notes.

Testers claim that the technology works perfectly. Its very smooth over 3G or 4G and also Wi-Fi. Amazon is really positioning itself for something big with the announcement of the Kindle Fire aside from the release of the Cloud Player and Cloud Drive.   With its Android core, the Kindle Fire Tablet will incorporate an expanded version of the WhisperSync. E-book information and Kindle library are currently synced and in addition to this, WhisperSync will also keep a record of Amazon Instant Videos.  In the future, do not get surprised if you learned that WhisperSync can handle any type of documents and media.

[MacWorld, Photo: Engadget]

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Apple has reached agreements with three of the four major music labels and is close to reaching terms with the fourth. Since Apple has probably paid a hefty sum for the cloud music licenses, it’s unclear how much of an effect this will have on consumers. One possibility is that the cloud-streaming service will be bundled into the MobileMe subscription service that costs $99 a year. Amazon’s Cloud Drive comes free with 5 GB of storage, and offers upgrades that include 20 GB for $20 a year. Google’s Music Beta will offer users the ability to store up to 20,000 songs without charge. Price-wise, there’s not much of a competition, but Amazon and Google haven’t been able to reach agreements with any labels.

After Amazon revealed their Cloud Drive, which allows users to upload their entire collections onto the company’s servers, the process forced Amazon to store multiple copies of the same songs. The labels were angered that Amazon stored the songs on their servers without paying the labels any extra fees. Google negotiated with the music labels for more than a year to create their cloud music service, then launched an unlicensed service when agreements didn’t go through. The music industry’s concern was that search results in Google and YouTube often point to pirated music. It seems the record companies won’t cease fighting cloud services until every last penny is taken from the pocket of the consumer and placed in the cold, dead hands of the record executives. With Apple willing to pay out the record companies, we’ll see if consumers will be free from the threats of the labels or if they will have to pay a big price for Apple’s cloud.

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