Back in November ZTE announced the China-only Nubia brand. Despite this, the company has waited until today to launch the flagship phone for the new brand in Beijing.

As many companies are now concentrating on larger phablet style devices, it came as no surprise when ZTE announced the 5-inch Nubia Z5 at 2pm today along with a few other surprises.

The first surprise is that the Z5 offers a similar level of hardware specs found with the Oppo Find 5. Both the Find 5 and new Nubia Z5 boast 5-inch 1920 x 1080 HD displays, 1.5Ghz quad-core Qualcomm CPU, 2GB RAM and 13 mega-pixel main camera.

However unlike the Oppo, the Nubia only comes in a 32GB version, measures in at just 7.5mm and boasts the thinnest screen bezels of any phone at just 2.67mm. Pricing for the Nubia Z5 is around $550, where as the recently announced Oppo Find 5 will cost slightly more at $570.

If all of this sounds great but you fancy a little more bling on you 5-incher, then you will be happy to know that a limited edition titanium Numbia Z5 will also go on sale but at much higher price of $1300.

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ZTE, along with Huawei, Oppo and HTC are among the first to enter the 5-inch Android smartphone market. However, their first offering isn’t a range topping 1080p quad-core beast but rather low-cost dual-core offering.

While ZTE does have some stunning looking 5-inch quad-core phones in the pipelines such as the Nubia Z5, they have chosen to test the waters first with the U887, which offers all the looks of the more powerful offerings but at a much lower price point.

Under the 5-inch 800 x 480 resolution display, ZTE has chosen Mediatek’s 1.2Ghz MT6577 dual-core CPU to run things along with 512MB, hardly trail blazing but enough to get the job done for most users. The rear camera on the U887 is a 5MP sensor, while the front is a self portrait-friendly 3MP camera.

If the dual-core, 512mb power of the ZTE U887 doesn’t quite tickle your taste buds, then you might want to keep your eyes out for news of ZTE’s Nubia Z5 which will launch this Friday (21st December) and is rumoured of come equipped with a 5-inch 1080 x 1920 display, quad-core CPU, 2GB RAM and 12 mega-pixel camera.

The post ZTE U887 5-inch Dual-core Phablet on a Budget appeared first on Mobile Magazine.