It seems that everyone is doing some jockeying around with the arrival of the new wireless carriers in Canada. You may have already heard that Rogers Wireless is launching its new Chatr brand to compete with the likes of Wind Mobile. Well, Bell is sort of doing the same.
Instead of creating a new name brand altogether, it’s going to “relaunch” the Solo Mobile brand. This repositioning and rebranding effort resurrects the Solo name from near death, since Bell has been pushing its Virgin Mobile marque a little heavier and Solo’s been lost in the mix.
Personally, I don’t really understand the thinking behind this move. I always thought that Fido was supposed to the affordable cousin in the Rogers family, but it seems that Chatr is indeed for real and it’s coming soon. Adding a third brand under the Rogers umbrella, the main arm of the company will continue to do their corporate thing, with Fido becoming the mid-tier brand and the new Chatr will be the unlimited, no frills brand.