This is great for the coffee-drinking public, to be sure, but it’s also pretty great for Bell Canada. Remember that Bell is already serving up the free Wi-Fi at Starbucks, McDonald’s, Indigo and Chapters locations. Adding Tim Hortons to the mix with its over 2,000 locations has got to be a pretty fantastic contract. Tim Hortons underwent a “rigorous six-month testing process with multiple service providers,” finding that Bell “delivered a fast and reliable service.”

The high-speed Wi-Fi rollout at Timmy’s has already started and they expect to cover more than 90 percent of Tim Hortons locations by September. That’s just in time for all the college kids going back to school, returning to the routine of constant caffeination and studying.

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This pilot project is set to take place in cottage country north of Toronto. The plan calls for about 20 new cell phone towers, but they’ll all be cleverly disguised as trees of between 25 and 29 meters. This makes them taller than the surrounding trees, hence giving better coverage, but they won’t be as much of an eyesore as a typical cellphone tower.

The “tree” towers are made of steel with fiberglass branches and, because they’re being built on private land and are shorter than 30 meters, they don’t need municipal approval. Disguised cellphone towers are nothing new, though, as the United States sees plenty posing as palm trees, street lights, barn silos, and church steeples, but the tree design is new to Canada.

Personally, I like the idea. Technology should be seamless with its surroundings, while still providing us with all of its wonderful benefits. Like cell phone coverage.

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