The training manual has been posted on Gizmodo and it goes through some the different sections of the internal training. For example, employees are taught to never apologize for the faults of the hardware, rather directing the customer toward how an issue can be fixed. Your iPad or iPhone didn’t “crash.” Instead, it “stopped responding.”

Apple Geniuses in the making are told that they should “guide every interaction” and “strive to inspire.” They “enrich” the lives of their customers by taking “personal initiative to make it right.” The theme of empathy is pervasive through the manual, providing plenty of examples of how a Genius should respond to a customer’s problems. “I may know how you feel” and “I can see how you’d feel that way.” Or, “I felt the same way too unless I tried it for myself.” They’re also told not to correct the customer, but rather to “surprise” them with the great Apple features, starting a sentence with “as it turns out.”

It’s a fascinating read into the culture of being an Apple employee. It can feel a little cult-ish, but you can see why Apple can be so darn profitable while paying employees comparatively low wages for the kind of cash they’re bringing in.

[Source]

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The first big change with the refreshed Apple TV is the bump from 720p to 1080p full HD video support. That’s pretty significant on its own, but it’s also been updated to support video streaming from iCloud, taking in all of those movie purchases that you’ve already made. The processor inside is a single-core version of the A5.

As you can see, the interface has been updated too, taking on a little more of an iOS kind of look and feel. You can navigate through to see top movies and genres, as well as make use of that Genius functionality to find something to suit your tastes. As with the new iPad, the new Apple TV will also launch on March 16. As expected, pricing has stayed put at the usual $99.

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