Map Advertising Platform Unveiled by Relevantis |
|
  Advertisers are always looking for new ways to get their logos in your face and it seems that one of the next major frontiers is through mapping software, both in terms of handhelds and looking up locations on your home computer. Relevantis has created what they believe to be the first advertising platform supporting paid icons for interactive maps and navigation systems.
In this way, instead of seeing a simple icon representing a nearby restaurant, your map will actually display the golden arches of McDonald's. Furthermore, if you were to click on this icon, you may be presented with the opportunity to print out a coupon for use at this particular establishment. Other deals could easily be forged with companies like Starbucks, Shell, Pizza Hut, Hertz, and so on.
The payment model can be adjusted for individual applications, but an advertiser would generally pay each time their icon is display, each time it is clicked, or each time a user prints out one of the provided coupons. The map publisher, in turn, would get a cut of this advertising revenue.
Via mobilewhack.com
|
 Reader Ratings |
|
| Be the first to rate this article.
|
|
Recent Headlines
BlackBerry KickStart: Call Me Pearl 8220, Please- posted on Thursday August 7, 2008 6:03 PM CDT
HTC Touch Diamond Coming to Telus on August 14- posted on Thursday August 7, 2008 5:56 PM CDT
Remi Revealed as the Sony Ericsson T700- posted on Thursday August 7, 2008 3:03 PM CDT
BlackBerry Thunder Goes Exclusive for Telus Mobility- posted on Thursday August 7, 2008 2:55 PM CDT
Staying Skinny with Sony Cyber-shot DSC-T700, T77- posted on Thursday August 7, 2008 2:48 PM CDT
Steve Jobs Can Uninstall Applications from Your iPhone- posted on Thursday August 7, 2008 2:42 PM CDT
RAmos iMovie T8 PMP Challenges iPod touch with 32 Gigs of Storage- posted on Thursday August 7, 2008 2:35 PM CDT
Nokia N85 Slider Smartphone Gets FCC Approval- posted on Thursday August 7, 2008 2:26 PM CDT
Absolutely No Privacy in Beijing Taxis During Olympics - posted on Thursday August 7, 2008 1:57 PM CDT
The Most Expensive Asus Eee PC to Date: S101- posted on Thursday August 7, 2008 1:47 PM CDT
Video: Segway Bigfoot Comes Loaded with Six Huge Tires- posted on Thursday August 7, 2008 1:41 PM CDT
Rocking Out with MOTOROKR Bluetooth Portable Speakers- posted on Wednesday August 6, 2008 4:33 PM CDT
Nikon D90 to Confuse DSLR Market with Live View Video Recording?- posted on Wednesday August 6, 2008 4:28 PM CDT
BlackBerry Kickstart Coming to Rogers with Talkspot Support- posted on Wednesday August 6, 2008 3:31 PM CDT
Thanko Offers Simple Security for All USB Devices- posted on Wednesday August 6, 2008 3:22 PM CDT
Viva Las Vegas! T-Mobile 3G Arrives in Sin City- posted on Wednesday August 6, 2008 3:17 PM CDT
MSI Wind Goes Charitable with "Love Edition"- posted on Wednesday August 6, 2008 3:12 PM CDT
Blu-ray Discs Hit 25 Layers, 500GB with Pioneer- posted on Wednesday August 6, 2008 3:06 PM CDT
Sprint Gets Ready to Enforce Bandwidth Cap for Wireless Broadband Users- posted on Wednesday August 6, 2008 2:54 PM CDT
Why Can't the iPhone 3G Have Better Battery Life- posted on Tuesday August 5, 2008 11:57 PM CDT
Vermont Citizens Rejoice! You Can iPhone 3G Too!- posted on Tuesday August 5, 2008 10:33 PM CDT
Live Look at Motorola Alexander Sliding Smartphone- posted on Tuesday August 5, 2008 10:26 PM CDT
Super Thin Kingston DataTraveler Mini Slim USB Drives Are Cheap Too- posted on Tuesday August 5, 2008 10:17 PM CDT
iPhone 3G Learns to Harness Power of the Sun- posted on Tuesday August 5, 2008 9:22 PM CDT
Dump Your Digital Pictures into New Epson Photo Banks- posted on Tuesday August 5, 2008 9:17 PM CDT
|
|
|
|
XML Feed