Soap Operas Go Mobile in India: Three-Minute Eps on the Way |
|
  It's obvious enough that we use our mobile phones for more than just making voice calls, and now the people of India are about to take their portable entertainment to a new-ish level. Rajshri Productions plans on launching a 90-episode soap opera on mobile phones with the first episode getting released near the end of January 2008.
The concept of watching television on a cell phone isn't exactly new -- the Koreans and Japanese have been taking advantage of that functionality for some time -- but the difference is that this is not being done over 1Seg. As far as I can tell, the episodes will be streamed and/or downloaded over the cellular network, feeding a need to satisfy short attention spans. Each episode is only three minutes long.
There are more than 220 million people in India who own cell phones and there's a good chance that a large majority also enjoy watching soap operas. It sounds like a match-made in heaven -- perhaps with a song, a dance, and someone hiding behind a tree -- so we'll see how successful Rajshri's endeavor becomes.
Via mobilewhack.com
|
 Reader Ratings |
|
| This article has been rated 50% by 1 user(s).
|
|
Recent Headlines
Feature: Leading the Laptop Only Existence- posted on Thursday August 21, 2008 12:38 AM CDT
Chrome and Silver Motorola Q9h with Windows Mobile 6.1- posted on Wednesday August 20, 2008 11:24 PM CDT
Stripping Down the BlackBerry with Peek Handheld- posted on Wednesday August 20, 2008 11:19 PM CDT
More AT&T Mobile TV with LG Invision- posted on Wednesday August 20, 2008 10:48 PM CDT
iPhone 3G in India Costs a Hefty $700- posted on Wednesday August 20, 2008 10:32 PM CDT
Stats Galore: Top Ten Wireless Providers in USA- posted on Wednesday August 20, 2008 10:25 PM CDT
ClarionMiND Mobile Internet Device Includes GPS Navigation- posted on Wednesday August 20, 2008 10:20 PM CDT
Android-Powered HTC Dream Arrives at T-Mobile in October- posted on Wednesday August 20, 2008 10:13 PM CDT
HTC Touch Diamond coming to Sprint this September- posted on Tuesday August 19, 2008 6:58 PM CDT
LG Voyager gets makeover and firmware upgrade- posted on Tuesday August 19, 2008 6:35 PM CDT
Asus Drops Four More Eee PCs- posted on Tuesday August 19, 2008 6:25 PM CDT
Plans for 120GB Zune leaked by FCC- posted on Monday August 18, 2008 8:32 PM CDT
Feature: Is the Xbox Portable Just a Pipe Dream?- posted on Friday August 15, 2008 8:19 PM CDT
Live Look at the New Palm Treo Pro- posted on Friday August 15, 2008 4:17 PM CDT
Potential Class Action Lawsuit Against Rogers Wireless over 911 Fees- posted on Friday August 15, 2008 4:10 PM CDT
Sprint's HTC Victor (CDMA Touch Diamond) Comes in Red- posted on Friday August 15, 2008 3:58 PM CDT
BlackBerry Bold Costs $399.99 from Rogers (with Contract)- posted on Friday August 15, 2008 3:50 PM CDT
Tris = Free Tetris for iPhone (Video)- posted on Friday August 15, 2008 3:42 PM CDT
Over $22 Million in Photo Gear at 2008 Olympic Games- posted on Friday August 15, 2008 3:30 PM CDT
Video: World's Smallest Vista-Powered QWERTY Device- posted on Friday August 15, 2008 3:18 PM CDT
Motorola Q9h Receives Official Windows Mobile 6.1 Update- posted on Friday August 15, 2008 3:12 PM CDT
Pros and Cons of Touchscreen Cell Phones (Feature)- posted on Thursday August 14, 2008 5:35 PM CDT
Details Leaked Surrounding New MacBook Air Update- posted on Thursday August 14, 2008 3:19 PM CDT
Video: HTC Touch Pro Unboxing and Feature Walkthrough- posted on Thursday August 14, 2008 3:13 PM CDT
Emerging Markets Get Ready to Rock with Motorola W388- posted on Thursday August 14, 2008 3:07 PM CDT
|
|
|
|
XML Feed