SanDisk launches anti-iPod campaign |
|
  Every manufacturer that makes MP3 players hates Apple and their iPod for their insurmountable market dominance and their smugness, but SanDisk has taken the most direct approach yet when it comes to voicing their displeasure. Their new anti-iPod guerilla marking campaign is called "iDon't" and it strives to convince people that iPods are unoriginal, and you are a follower (or sheep, goat and anything else that can be herded) if you use one. It is centered around a website which includes links to prominent anti-iPod websites and will let you download screen savers and posters with themes like iSheep, iChimp and iPuppet. It incites you to rise up against the iTatorship. SanDisk has also hired foot soldiers at university campuses to spread their word.
Instead of being an iClone, SanDisk wants you to buy their Sansa e200 player, which coincidentally, looks like an iClone in itself. SanDisk only entered the MP3 segment last year, but is already the number two seller (though by a huge distance) behind Apple. The obvious question, though, is how original and non-follower like are we being if we go out and buy what they tell us to buy.
See hairy sheep at www.idont.com
Via Ubergizmo
|
 Reader Ratings |
|
| This article has been rated 91% by 10 user(s).
|
|
Recent Headlines
What I Want from Nintendo DSi for North America- posted on Wednesday November 19, 2008 3:10 PM CST
New iPod Shuffle Gets Fashionable as Bangle- posted on Wednesday November 19, 2008 11:52 AM CST
Video: How Fast is Asus P565 Smartphone with 800MHz CPU?- posted on Wednesday November 19, 2008 11:43 AM CST
Multitouch Arrives on HP Touchsmart TX2 Convertible Laptop- posted on Wednesday November 19, 2008 11:29 AM CST
Microsoft Zune Gets Cheaper, Updated for the Holidays- posted on Wednesday November 19, 2008 11:19 AM CST
Noise-Canceling iPod Earphones Plug into Dock Connector- posted on Wednesday November 19, 2008 11:05 AM CST
Nintendo Wii Sits On Top of Buy.com's Holiday Gift Picks- posted on Tuesday November 18, 2008 3:35 PM CST
Will the Chevy Volt Get Canned Without a Govt Bailout?- posted on Tuesday November 18, 2008 3:25 PM CST
Video: Hands-On and Feature Walkthrough of Verizon BlackBerry Storm- posted on Tuesday November 18, 2008 2:14 PM CST
Windows Mobile-Powered IcePhone Triple Flips to Greatness- posted on Tuesday November 18, 2008 2:08 PM CST
Telus Getting iDEN BlackBerry for PTT After All?- posted on Tuesday November 18, 2008 1:55 PM CST
REVIEW: iLuv iSP100BLK Portable Speakers for iPod and iPhone- posted on Monday November 17, 2008 5:03 PM CST
First Look: Mid-Range Sony Ericsson Xperia Smartphone- posted on Monday November 17, 2008 12:39 PM CST
LTE-Equipped BlackBerry Coming from RIM?- posted on Monday November 17, 2008 12:08 PM CST
Cryptic Message Transmission with Japanese Morse Code Watch- posted on Monday November 17, 2008 11:53 AM CST
Rogers Confirms Pending Release of Nokia E71- posted on Monday November 17, 2008 11:26 AM CST
The World's Fastest Smartphone Unveiled by Asus- posted on Monday November 17, 2008 11:15 AM CST
Feature: Broadening the BlackBerry Brand- posted on Friday November 14, 2008 2:59 PM CST
Interested in a BlackBerry Pearl Flip for Under 25 Bucks?- posted on Friday November 14, 2008 12:37 PM CST
Dell Vostro A860 Business Notebook Features 16:9 Screen, Low Price- posted on Friday November 14, 2008 12:28 PM CST
Samsung Pixon Jumping to T-Mobile as T929 Leica- posted on Friday November 14, 2008 12:20 PM CST
Video: Unboxing Sony Xperia X1 Windows Mobile Smartphone- posted on Friday November 14, 2008 12:09 PM CST
iPhone Gets Voice Search by Google- posted on Friday November 14, 2008 11:50 AM CST
News Briefs: Cell Phones, Memory, and Blenders?- posted on Thursday November 13, 2008 3:27 PM CST
Official BlackBerry Storm Launch Info for Verizon Announced- posted on Thursday November 13, 2008 12:36 PM CST
|
|
|
|
XML Feed