If there’s one thing good and effective Marketing has taught us, it is to be seen by the right kind of people, and you start building your business from there. If people recognize your business, then that is good news. In the past week, over 4,000 people filled a large waterfront warehouse in a neighbourhood in San Francisco’s Mission Bay for the startup extravaganza known as TechCrunch Disrupt.
Hosted by tech news blog TechCrunch, it is an annual conference and reminder of the importance startup executives place on being seen by the right and capable people and getting any kind of publicity. After all, this year alone, hundreds of start-ups were asked for at least $1,995 so they could occupy a small booth in the event’s big hall to showcase their products.
There were 23 participants that were able to pitch their startup on the main stage in front of a panel of judges and a huge audience. The conference doesn’t end with small and barely recognized startups hoping to catch a break. Some big players and companies also show up at the conference to be able to get a piece of the innovation pie that the start-ups are widely known for.
It is not easy to be recognized in a sea of ideas and technological innovations. This is why every participant at the TechCrunch Disrupt brought their A game for the judges and the rest who were observing. Products and brilliant ideas in tow, the participants evidently compete with one another. There is a cutthroat competition for all of these brands and businesses looking into scoring major deals with potential partners and allies that can help further the goals of the startup.
Video Courtesy of YouTube:
TechCrunch Disrupt is recognized as the world’s leading authority in debuting revolutionary startups, introducing the advent of game-changing technologies and discussing among members what’s top of mind for the tech industry’s key innovators. Disrupt aims to gather the best and brightest entrepreneurs, investors, hackers, and tech fans for on-stage interviews, the Startup Battlefield competition, a 24-hour Hackathon, Startup Alley, Hardware Alley, and After Parties.
With the many different people who continue to create and innovate, there is a huge chance that every year, more and more people will join. TechCrunch has gained popularity over the years and is an online publisher of technology industry news. It primarily covers businesses ranging from startups to established firms. TechCrunch was founded by Michael Arrington and Keith Teare in 2005.
On September 28, 2010, at the TechCrunch Disrupt conference in San Francisco, AOL announced to the public that it would acquire TechCrunch. The transaction was rumored to be a staggering amount between $25 million and $40 million.
There will always be more memorable products and ideas, and some very popular gags for the visitors and viewers, there were hits and misses, but every bit of innovation that we do is going to shape the technological evolution of the future generations.