T-Mobile CEO John Legere recently tweeted on Wednesday that from the moment he joined the company his “out of this world” ideas and concepts have earned him a standing joke that “he must be from Mars or something.” Of course, even as this is just outright preposterous, whether people choose to believe it or not (or as some say, “he may not be from Mars but he’s certainly alien”), the people at T-Mobile are just happy to have the charismatic CEO with them entertaining the masses with his “otherworldly” approach to brand promotion. So, it’s no surprise that Legere has decided to take his “alien” antics to a whole new level: A grand contest with the interstellar prize of a free trip to Mars.
This is not a typo and the rules are quite simple. All you need to do is to retweet his original Mars contest message and get a million retweets by October 11. Far from just crossing their fingers, participants that sort of fall short will still have other prizes waiting. The winner will be announced by October 12. Now just in case a Mars trip doesn’t look as if it’s going to become a realistic possibility anytime soon due to technology glitches, and in fact, Elon Musk’s Space X team is aiming ambitiously but realistically for manned flights in a decade or two, Legere will offer a $200,000 cash prize instead that will be given to the winner by check.
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If the retweets fall short of a million but fall into a number of numerical categories, the following alternative prizes will be given:
- 10,000-49,999 retweets: Trip anywhere in the USA in the form of $800 in airline credit.
- 50,000-99,999 retweets: Novus Zero Gravity Recliner by Relax The Back, “Leather” option (valued at $1995.00).
- 100,000-999,999 retweets: Zero gravity experience closest to your location (valued at $5,500).
- 1,000,000+ retweets: Trip to Mars (valued at $200,000). In the case that a trip to Mars is not commercially available, Prize Winner will receive the value in the form of a check.
Another catch is that the selected winner on October 12 will be notified by direct message soon after, and must respond within three hours of receiving notification of their prize or else the winner is forfeited and another is selected. Legere admitted that the contest is also to celebrate him reaching a million followers on Twitter. To those who seem skeptical, reaching a million retweets is not impossible at all. Ellen DeGeneres proved this when she reached a million retweets in just a few hours after tweeting a celeb-packed groupie photo from the 2014 Oscars. This post has since received more than 3.3 million retweets. However, Legere’s post at this point seems to have reached only a mere 5,400.