Instagram is growing up. Well, not literally because if it did grow up sort of like aging then no one would want to work with them again. They merely moved into their new building, and boy, what a building. The Instagram app is now six years old and since it was purchased by Facebook back in 2012 for $1 billion, the app company has been housed on one of the floors of Facebook’s old headquarters on Hacker Way in Palo Alto, California. But not anymore. Instagram just moved into their new three-story building just a short distance from Facebook’s main headquarters at the former Sun Microsystems campus in Menlo Park, California. Instagram partnered with a Hollywood design firm, Gensler, to transform the offices and spaces in the new building into a 3D version of Instagram. Because of this, the 350 employees of the app company are having the time of their lives in between busy schedules taking pictures around the building, accessing the in-house coffee shop, taking a break at any of the fully stocked micro-kitchens, or just chilling out or working casually at the library. In fact, every floor and every nook and cranny of the building looks like a perfect backdrop for an Instagram picture.
At the entrance and lobby of Instagram, visitors and employees are greeted with a variety of curated rotation of photos and videos that are shared on the app. One often wonders if these photos and videos are shared by permission, though we can safely say they are since Instagram wouldn’t be so careless not to do so. The Hollywood set designer created a variety of colorful “creation spaces” on each floor for taking photos. Employees and visitors both can enjoy these “Instagramable” backgrounds and backdrops, which sometimes also includes a few hand props. On each of the three floors, the walls of the entire building are lined up with shots of really great photos shared on Instagram. Many of them depict funny pictures of animals and pets. At the in-house Blue Bottle coffee shop, employees can coffee varieties like espresso, lattes, and even sweets, pastries, and waffles. Employees are allowed to bring their laptops to the coffee shop to work there. At the Blue Bottle’s photo wall, employees and visitors can take pictures using the installed Instax cameras to document their visits or just post up their pictures on the wall.
All the offices in the whole building have big glass windows that allow plenty of light into the work areas. On each floor there is a fully stocked micro-kitchen with drinks and snacks. Employees can take their breaks there or bring their laptops in to work. The kitchens are quite large and have been designed and engineered as a comfortable hang out even while working. Although the entire building has a minimalist aesthetic especially in the work areas and offices, the purpose of this is for maximum cleanliness. For those who want minimal noise, they can go to the library to work or just relax in between working. There are even lounges where employees can relax or even work on couches and cubby-holes. Instead of corporate names, each conference room is named after a different theme. For instance, one conference is named, “Are you afraid of the darkroom?” All conference rooms are equipped with video cameras for remote meetings.