Initial Impressions of the UBIK UNO: An Affordable Flagship Phone

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Every year scores of new phones are launched. While some turn out to be flagship phones of big manufacturers, others simply belong to the budget-conscious mid-segment phone market. However, in this ocean of cellular devices, some phones gain a lot of attention and popularity because they combine the features of both these segments – features of high-end phones and price of mid-segment phones. These phones, thus, are highly appreciated by the consumers and one such entry in this realm is the UBIK UNO.

UBIK is a company created by an experienced team that wants to cut the concept of middlemen when it comes to selling smartphones. Popular phones like that of Apple and Samsung are overpriced nowadays because too much money is being spent on marketing and advertising. UBIK aims to bring a revolutionary change in that concept with their affordable, no bezel flagship smartphone. The phone has been recently launched on Kickstarter by the company as their current planning is to gather crowd-funding for taking care of the other crucial aspects related to the phone’s launch.

Hardware Specifications
The UNO will feature a 5.5” IPS Full HD display having 1920 x 1080-pixels which will also be utilizing a Gorilla Glass 3 for its protection against everyday rear and tear. Under the hood, the UNO will be powered by the latest 2.2 GHz MediaTek True Octa-core processor, 3GB RAM. Apart from that, the UBIK UNO will support 4G LTE too (GSM only) so as to enable speedy downloads and stream audios and videos with ease.

According to Edgardo Jovet, UBIK’s USA Business Director, the company’s main aim is to provide a smartphone that offers a super-fast processor, a high-res camera and screen along with a bezel less design at a price that’s much more affordable than the big names in this industry. He also adds that their mission is to assign a price for every feature so that the community can decide about the next upgrades in the phone in a much better way.

Camera and Battery Life
The UBIK UNO will have a competitive 20MP autofocus rear shooter along with a 5MP front camera that’ll have a fixed focus. With its rear camera’s six physical lenses and fast f/2.2 aperture, the phone is able to take some pretty amazing snaps even in low-light conditions. Users can make a cinema-like 4K (4096×2160) video footage too at 30 fps, a Full-HD 1080p video at 60 fps and 720p footage at 120 fps.

UBIK’s UNO stands apart from its competitors in terms of battery and charging too as it employees a relatively new ‘Fast Charging Technology’ which powers-up the phone’s 3100mAh battery in just half the time as compared to other conventional devices. This allows the users to charge their phone to a significant percentage by spending much less time. Apart from that, the 3100mAh battery of the UNO can make it run for much longer than most other devices of this category.

How the UBIK UNO Fares Against Top-Notch Devices

UBIK UNO iPhone 6 Samsung Galaxy S6 LG G4
OS Stock Android 5.1 Lollipop iOS 8 Android 5.02 Lollipop Android 5.1 Lollipop
CPU True Octa Core 2.2GHz A8 Quad-core 1.5GHz + Quad-core 2.1GHz Dual-core 1.82GHz + Quad-core 1.44GHz
RAM 3GB 1GB 3GB 3GB
Internal Storage 16GB 16GB 32GB 32GB
Card Slot Micro-SD upto 64GB No No Micro-SD upto 128GB
Display 5.5” 1920×1080 4.7” 750×1334 5.1” 1440×2560 5.5” 1440×2560
Camera 20MP 8MP 16MP 16MP
Battery 3100mAh 1810mAh 2550mAh 300mAh
Price $345 $649 $600 $600

Software and UI
The phone will be running stock Android Lollipop 5.1 that offers its users a useful battery saving feature which is bound to extend the phone’s battery life while it’s being used. Also, the latest OS makes it much easier when it comes to manage power by displaying the amount of estimated time that remains for the battery to die.
UBIK decided to use the stock version of Android as according to others, most of them who use it find it exceptionally powerful while those having other software complain of unnecessary apps. So, in order to avoid any additional bloatware which is bound to slow down the device and clutter the important storage space.

A Community Open Source Brand
The company wants to begin the shipping of UNO in early Q4. At that time it will be the only phone of this company in the market. However, UBIK looks dedicated to start working on their new device soon for which they’ll adopt a totally different model for its research and development. They will bestow the power to the company’s community to help them pick and choose the various important features according to the price point for the development of their future phones.

UBIK plans to hold polls in their online community so as to help them decide the various important features which they think should be included in the phone. Using the web portal, therefore, the community as a whole can help to develop a phone at a price that won’t be a surprise for them.

Risks and Challenges
Like any new company, UBIK too, has its own set of risks and challenges. The company might be a new one; however, the people behind it have more than 15 years of experience in selling smartphones.
UBIK has an experienced and dedicated team in China, Korea and the United States which is committed to bring its fans the most reliable and high quality mobile device. UBIK’s researchers and designers were earlier working all on their own for making their product a reality, however, now that it looks real, they need funding for pushing the device to full-scale manufacturing and that’s exactly the reason behind their Kickstarter campaign.

Launch and Availability
UBIK will be offering their device; the UNO for sale to its customers only through their own website so as to keep the phone’s cost down and eliminate the need of middleman or any other strict carrier requirements.
The UBIK UNO will soon be available at special prices for its backers at Kickstarter. For 250 backers the price will be $280, for 1,000 backers the price will be $299 and for the rest of the backers, it will be available at $320.

The UBIK UNO is a pretty solid device with state-of-the-art specifications and build quality. It will be interesting to see how the smartphone market welcomes this brand new company, especially when the experienced players of this game like Samsung and Apple are working on their own unique set of strategies to win the minds and hearts of the people.

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