Dodge can’t definitely dodge this hardball thrown at them by the harsh realities of an unforgiving industry. The American marque, owned by the Chrysler Group, has once again stopped the production of its 2014 SRT Viper.
Dodge resumed production of the 2014 Viper on June 23 after it had announced the freezing of the assembly line at Conner Avenue in Detroit on April 14, due to an inventory surplus as the sales numbers were not what the company expected. That time, Dodge laid off 91 workers, while in the second round, 81 will face the harsh reality.
To fight the fall in sales, Dodge is planning to re-brand the Viper with and sell it with the Dodge number plate starting from 2015. The move is to attract customers who are familiar with the heritage of the brand.
But is it too late for Dodge and the damage already been done? What do you think? Do share your views below.