Sony will be able to sell their gaming console in China, the world’s most populous country, again after 14 long years. But the company will have to stick to the rules.
As you might already know, China banned the sale of games consoles in the country back in 2000. The Chinese government at the time said that the games resulted in adverse effects on the mental health of youngsters. But the decision was overturned in January this year.
Microsoft has plans to launch the Xbox One in China in partnership with BesTV New Media, a local company. But now that Sony is also going to enter the market, there will certainly be a fierce battle to dominate it. At the moment, PlayStation 4 is dominating when it comes to worldwide sales. But whatever happens, there will be good business in the country again.
But Sony and their new partner (Shanghai Oriental Pearl) will have to ensure that the games do not create any issues with the Chinese government. Reportedly new games will be developed in China with the government guidelines in mind. “The joint venture will be based on the relevant state policies and will introduce quality and healthy video games that will adhere to China’s national conditions as well as the tastes of Chinese gamers,” a Shanghai Oriental Pearl executive said. “Sony will also co-operate with domestic game development teams to promote original products on Playstation platform, while further improving the Chinese gaming industry.”