Home » Uncategorized » US Market a Low Priority for Sony Smartphones

US Market a Low Priority for Sony Smartphones

Many people will tell you to focus on your strengths. It looks like Sony is taking that advice, because it’s going to keep the US market as a very low priority for its mobile division. This decision comes from Sony CEO Kaz Hirai, who recognizes that the company’s “biggest priority is maintaining our share in Japan or increasing it… But getting into the US market requires a lot of resources and marketing, so we have to go one step at a time.”

Even though flagship devices like the Sony Xperia Z1 easily compete against similar flagship Android phones like those from Samsung, Motorola and HTC, Sony is having a tough time gaining signficant market share in the North American market. Interestingly, though, Japan and Europe effectively account for 60 percent of smartphone sales by Sony. They’ll want to continue focusing on those markets and growing their strengths there.

What this means is that when Sony reveals new products, like the newer and smaller Z1F, it’s going to focus its marketing efforts on Japan, first and foremost, and also in Europe, before it really makes a big push in Canada or the United States. This will allow them the better utilize their existing resources, rather than spreading themselves thin across too many markets.

About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

Check Also


Try Oculus Rift And Wii To Roam Around On The Back To The Future Hoverboard

Check out how you can fly in virtual space by using an Oculus Rift and a Wii Balance Board.


Amazon Appstore for Android Holiday Deals, Including Free Apps

There are tons of deals from the Amazon Appstore that will be offered starting now and throughout the holiday shopping season. They say that they will have "hundreds of titles that are eitehr free... or available between 50-90% off" the regular price.


Black Friday: Google Play Store Apps, Games and Content on Sale All Weekend

Case in point, if you head over to the Google Play Store right now, you'll find that Google is celebrating all Cyber Weekend with discounts on all sorts of content. This includes many popular apps and games


Black Friday Deal: Samsung Galaxy Tab 3 10.1-Inch for $100 Off

Did you manage to score any epic Black Friday deals this morning? Are you still ...


Arduino Co-Creator Releases Plans for $200 DIY Mobile Phone

Mellis was one of the people who came up with the now hugely popular Arduino platform and now he has come up with plans for people to build their own cell phone for about $200 in parts.


No Discounts for Apple Black Friday, Just Free Gift Cards

If you were hoping to save yourself some cash as you brave the Black Friday shopping crowds, you'll want to go somewhere other than the official Apple Stores.