Home » Uncategorized » Google Glass Might Track Your Eyes

Google Glass Might Track Your Eyes


It seems that Google foresees a future with their Glass wearable computer everywhere. And they are making preparations with that in mind. The company has been granted a patent for “pay-per-gaze” advertising, which involves tracking a consumer’s eyes using a Google Glass-like sensor to detect when the person is looking at real world and online ads.

With this eye tracking, Google will be able to tell advertisers (for some fees, of course) how long a consumer is looking at an ad and whether he/she is interested in it or not by checking pupil dilation.

“Pay per gaze advertising need not be limited to on-line advertisements, but rather can be extended to conventional advertisement media including billboards, magazines, newspapers, and other forms of conventional print media. Thus, the gaze tracking system described herein offers a mechanism to track and bill offline advertisements in the manner similar to popular online advertisement schemes”.

But Google certainly doesn’t want to see any campaigns against them, so they are saying that people will be able to choose not to be tracked by “pay-per-gaze” and that data will be kept anonymous.

This patent of course doesn’t confirm that eye tracking is coming to Google Glass. But it might come. And even if you opt out of “pay-per-gaze”, you might get that feeling that you are being watched. So, what are your thoughts about this new Google patent?

About Leo Xavier

Check Also


Try Oculus Rift And Wii To Roam Around On The Back To The Future Hoverboard

Check out how you can fly in virtual space by using an Oculus Rift and a Wii Balance Board.


Amazon Appstore for Android Holiday Deals, Including Free Apps

There are tons of deals from the Amazon Appstore that will be offered starting now and throughout the holiday shopping season. They say that they will have "hundreds of titles that are eitehr free... or available between 50-90% off" the regular price.


Black Friday: Google Play Store Apps, Games and Content on Sale All Weekend

Case in point, if you head over to the Google Play Store right now, you'll find that Google is celebrating all Cyber Weekend with discounts on all sorts of content. This includes many popular apps and games


Black Friday Deal: Samsung Galaxy Tab 3 10.1-Inch for $100 Off

Did you manage to score any epic Black Friday deals this morning? Are you still ...


Arduino Co-Creator Releases Plans for $200 DIY Mobile Phone

Mellis was one of the people who came up with the now hugely popular Arduino platform and now he has come up with plans for people to build their own cell phone for about $200 in parts.


No Discounts for Apple Black Friday, Just Free Gift Cards

If you were hoping to save yourself some cash as you brave the Black Friday shopping crowds, you'll want to go somewhere other than the official Apple Stores.