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Windows Phone US Market Share Falls


The Nokia Lumia devices are helping Windows Phone to become more popular (7.4 million Lumias sold in Q2 2013), but it appears like Microsoft’s mobile OS certainly has a long way to go. Though the Windows Phone US market share has grown when compared to a year before, it’s up just 1.1 percent according to data from Kantar.


In fact, the current WP US market share sitting at 4% is a fall from 5.6% in April 2013.

Sales of devices running Windows Phone at AT&T are at 4.5%, down by just 0.2% from April. But on Verizon at 5%, it’s down from 6.8% in April. This is big since Verizon sells much more smartphones than AT&T, so lower shares on Big Red means a bigger impact on US market share. The impact wouldn’t be as big if the reduced shares are on AT&T.


However, sales on Verizon are up from 0.3% a year ago though Windows Phone is not anywhere near iOS and Android on the US market and on the carriers.

Nokia’s Lumia devices are certainly quite impressive hardware wise, and Microsoft’s OS is not bad at all. But more developers have to come on board if Windows Phone is to become more popular. Unfortunately, that may not happen easily with the low market share.

What do you think of Windows Phone 8, what’s holding it back?



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  1. I find it amusing that developers, especially the bigger ones like Facebook with billions simply ignore millions of users that use their site. Microsoft actually had to write one “for Facebook” themselves! Same for YouTube. Google is such a bad internet citizen anyway, but they are there. We are still talking many millions of WP8 and WP7 users out there. I think some are slowly waking up, but in this day and age and economy, who can afford to just write of millions of users and alienate them? I think it’s a new dumbed down mentality, especially in the US (combined with an awful lot of greed) that is keeping more from developing for this platform.

  2. Where’s the fall? Should you read from right to left or left to right? : )

  3. I think most of all the lack of frequent updates is costing Microsoft market share. The abysmal handling of the “other” storage bug all but rendered my htc 8x useless. I should be able to expect better from a high end device. People are obviously looking for premium product experiences (increase in iOS share) and don’t mind the price premium. I think if Apple plays their cards right and releases a great “budget” iPhone, Android and WP will have a tough time this/next year.

  4. Android Market also fell. Why didn’t you put it on the Title biased fanboy

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