Nokia Addresses Concerns Over Lack of Apps with WP8 Devices

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Windows Phone 8 might not be a runaway success just yet, but it has certainly managed to catch consumer interest at a much larger rate than WP7 ever did. A large part of this success is due to the phenomenal phones produced by Nokia as of late, including devices like the 920 and – more recently – the Lumia 1020.

Nokia delivers beautiful if not slightly hefty handsets that also manage to pack quite a bit of punch, and people are taking notice. Unfortunately for Nokia, taking notice doesn’t necessarily mean buying up the devices in mass. While many folks, myself included, are interested in what Nokia has to offer, one thing gets in the way: Windows Phone 8.

Now, we aren’t saying Windows Phone 8 is bad. Instead we are pointing directly to the perceived lack of quality and quantity apps. While WP8 seems to have a better app situation than WP7, Micrsoft’s OS is still arguably missing many popular games, entertainment and social networking apps that are found on Android and iOS.

Nokia recently admitted this, with Nokia VP of App development, Bryan Biniak pointing out that they are trying to “evolve the cultural thinking [at Microsoft’ to say ‘time is of the essence”. In other words, users don’t want to wait around forever for those great apps. If Nokia and Microsoft are going to continue marching forward, they need all the big hitters they can get.

“We are releasing new devices frequently and for every new device, if there is an app that somebody cares about that’s not there that’s a missed opportunity of a sale,” further states Biniak.

The good news according to Nokia is that this ‘lacking app’situation is starting to (somewhat slowly) be solved, and Biniak claims by the end of 2013 Windows Phone users should hopefully find just about every app they enjoy either exists on WP8 or has a high-quality alternative.

What if Microsoft can’t turn it around?

You have to wonder, what happens if Microsoft can’t bring the apps Nokia wants for its users? So far Nokia has been very loyal towards Microsoft when it comes to its mobile partnership. Part of the reason is because Microsoft handles a lot of the marketing and other associated costs thanks to Nokia’s exclusivity arrangement.

Still, if things don’t continue to improve, Nokia could certainly consider a jump to Android. For now though, Nokia and Windows Phone seem like a good match. They are both unique, different and (at least in my opinion) aesthetically pleasing.

What do you think, would you like to see Nokia branch out into the world of Android or do you feel that sticking it out with Windows Phone will prove to be the best move for the company?


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5 Comments

  1. DeltaRanger256 says:

    It is good that Nokia is building great hardware with Microsoft. Competition drives innovation and I appreciate having a choice. Nokia should continue to work with Microsoft.

    I have found WP7 and WP8 quite enjoyable but admit the inability to get many of the commercial applications is a serious issue. Hopefully that will resolve itself as the Windows Phone user community grows.

  2. idris dragon says:

    WP8 has been ruined by MS’s wish to keep API such that developers are not able to deliver apps that people need. Look at the pathetic showing on Calendars (although Week 8 is a valiant attempt to succeed DESPITE MS). Also things like the auto rotation which can’t be shut off (some apps do though) and profile setting for ring tones, silent etc. What amazes me is MS’s complete lack of understanding of what people (its customers) want and need. It continues to think IT knows best. Frankly the IT world will be a better place without MS, so Nokia PLEASE go ANDROID and we can have great hardware which will actually DO SOMETHING.

    SUMMARY ; WP8 would have been a great proposition in the 80′s. Today it is mediocre and a joke. Had any of the kids who work for MS ever lived in the real business world, instead of playing wasteful games, they might have learnt something useful to contribute to the app scene. OK I am an old foggie, and have strived to do without anything with a “i” before it, but honestly this joke of MS with WP8 is really forcing me to try out what apple have to offer. IT can;t be worse than WP8, and would have the clear advantage of compatability.

    MS – come out of the nursery and into the real world and give people what they need.

    Working with the Nokia 920 and WP8 is a daily compromise to mediocrity with which I am rapidly loosing interest.

  3. exman000 says:

    Nokia + Android = oh yeah, interested.
    Nokia + WP = *yawns* nothing could wake me up when it comes to WP.

  4. mikko says:

    better stay with WP8 we users dont want the same thing again and again we need a new OS which is the WP8 i can wait for those apps that are no on the platform yet.

  5. anon says:

    I really wish they would jump ship but I have to admit they have a strong partnership with microsoft. Would absolutely love a nokia android phone though.

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