HP Veer – a past HP smartphone offering.
HP’s brief push into the smartphone market might have ended in failure, but – like with their tablets – the company isn’t necessarily giving up just yet.
According to HP’s Yam Sun Yin, HP is actually working on a brand new smartphone as we speak. While the company’s main focus is tablets and traditional PCs, they understand that the smartphone space is important, too.
As Yam Sun Yin puts it, they are working on something but “I cannot give a timetable. It would be silly if we say no. HP has to be in the game.”
Further she says that there are still things that can be done differently to set any future HP smartphone apart from the pack. “Being late you have to create a different set of proposition[s]. There are still things that can be done. It’s not late. When HP has a smartphone, it will give a differentiated experience.”
So what would such a smartphone look like? While Windows Phone 8 is certainly possible, it seems more likely that the company would continue down the Android path, just like with some of their most recent tablet offerings.
The big question is whether or not HP really can do enough to set an HP phone apart from the many others out there on the market, particularly in the Android space.
Judging just by the Slate 7 I would have said no, but with recent efforts like the SlateBook and Slate 21 – I think it is certainly possible. What are your thoughts, can HP carve itself a piece of the smartphone market pie?