Washington State Attorney General Takes Issue With T-Mobile’s UnCarrier Marketing

T-Mobile’s new “unCarrier” initiative has certainly attracted quite a bit of attention – not all of it positive. Washington State Attorney General Bob Ferguson has now ordered T-Mobile to alter its advertising methods for its new Simple Choice plans, calling their current approach “deceptive”.

The problem is that T-Mobile is marketing their new plans as a way to give customers service without being obligated into a term. This is only partially correct though, as customers who set up device payment plans will still have to pay 24 payments for the device and if they leave early will have to finish paying off the ‘loan’ immediately.

“My office identified that T-Mobile was failing to disclose a critical component of their new plan to consumers, and we acted quickly to stop this practice and protect consumers across the country from harm,” said the attorney general in a statement about the manner.

Likely not wanting to cause too much negative press, T-Mobile quickly turned around to cooperate with the AG office and signed a document titled “Assurance of Discontinuance”.

Under the terms of said document, T-Mobile will have to offer customers that purchased equipment between March 26th and April 25th an option to obtain a full refund for equipment and the ability to cancel their plans if they wish to leave, without obligating them to finishing off their payment plan.

Do you agree that T-Mobile’s new advertising and Simple Choice initiative was deceiving or do you feel that the terms were laid out enough as they previously stood?

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