Home » Uncategorized » 4DX Japanese Theaters Let You Smell Tony Stark in Iron Man 3
130418-ironman

4DX Japanese Theaters Let You Smell Tony Stark in Iron Man 3


Do you really want to smell what it’s like when all sorts of sweat and body odor are mixed in scorched earth and burnt steel? If you happen to be in Japan to watch the upcoming Iron Man 3, you’ll be given that opportunity.

In the ongoing effort to provide an increasingly immersive experience at the movie theater that cannot be mirrored at home, select Japanese theaters will be screening Iron Man 3 in what is dubbed the new 4DX format. It takes the concept of Smell-O-Vision and raises it the next level by adding in moving seats that roll, pitch and yaw in time with the onscreen action like how you get with those rides at Universal Studios. You also get strobe lighting and “jets of air and water” that blast into the faces of the patrons in the theater… again, like some of those theme park rides.

As far as the olfactory experience goes, the 4DX-equipped theaters are apparently capable of producing 1,000 different scents. I wonder if it can replicate the wonderful smell of fresh shawarma after a long day’s work. And of course, there’s 3D included in that package too. The 4DX format comes at a premium, naturally, tacking on an extra $13 for the 3D experience and about $10 for the 2D version.

Even if you can’t make your way over to a Japanese theater for Iron Man 3, you’ll soon be able to indulge in the smelly, rocky, spraying 4DX experience in the United States later this year.

[Source]

About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

Check Also

wii-oculus-rift-hoverboard

Try Oculus Rift And Wii To Roam Around On The Back To The Future Hoverboard

Check out how you can fly in virtual space by using an Oculus Rift and a Wii Balance Board.

131129-amz

Amazon Appstore for Android Holiday Deals, Including Free Apps

There are tons of deals from the Amazon Appstore that will be offered starting now and throughout the holiday shopping season. They say that they will have "hundreds of titles that are eitehr free... or available between 50-90% off" the regular price.

131129-google

Black Friday: Google Play Store Apps, Games and Content on Sale All Weekend

Case in point, if you head over to the Google Play Store right now, you'll find that Google is celebrating all Cyber Weekend with discounts on all sorts of content. This includes many popular apps and games

131129-gtab

Black Friday Deal: Samsung Galaxy Tab 3 10.1-Inch for $100 Off

Did you manage to score any epic Black Friday deals this morning? Are you still ...

131128-diy

Arduino Co-Creator Releases Plans for $200 DIY Mobile Phone

Mellis was one of the people who came up with the now hugely popular Arduino platform and now he has come up with plans for people to build their own cell phone for about $200 in parts.

131128-apple

No Discounts for Apple Black Friday, Just Free Gift Cards

If you were hoping to save yourself some cash as you brave the Black Friday shopping crowds, you'll want to go somewhere other than the official Apple Stores.