Apple has now created a new iPad page highlighting the features of both the iPad and iPad mini on their website. The new page is much like the iPhone page they launched earlier this month and points out everything that is ‘great’ about the iOS tablets.
Obviously it’s just Apple marketing going in to high gear in order to better fight off growth from competing tablets, particularly Android devices. The page is actually quite informative and gives you all the best bits of the iPad on one continuous page. Other areas on the Apple site have you navigation from page to page to get the full story.
Apple is obviously feeling the pressure from Android devices, and hopes that this new targeted campaign will be enough to keep people in their camp. What do you think of their recent iPhone/iPad campaign, does it smell of desperation or do you agree that the iPhone and iPad are the best consumer smartphone and tablet options on the market right now?
[ Source ]