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MARS App: Learn About The World Around You Using Augmented Reality

You got yourself a brand new car but don’t know anything about the dashboard. All you have to do is take out your smartphone and click a picture using the new MARS app from Boston-based PAR Works, provided you have the app in your device by the way. This unique app makes use of 3D augmented reality to allow you access to customized, tagged information about a product, building, street scene, or object.

The only thing that is required is that the augmented reality info available via the app must be added manually. So, if it’s the case of your new dashboard, someone should have labeled all the buttons and added info about what they do, and that info will be available to you via MARS.

So the next time you are trying to find a classroom in a school, you just have to take a picture of the building and the app will do the rest, given the school has used the technology to add an augmented reality overlay over the building. Obviously this is a new idea and isn’t in wide use yet, but the potential is there if such technology could become widely adopted.

The MARS app is certainly turning heads and is a finalist in the SXSW Interactive Awards. It is currently available for iOS users and an Android version will be launched at SXSW on March 10. So, are you interested in the new app? Share your thoughts below.


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