Home » Uncategorized » Nielsen Ratings To Include Streaming Services

Nielsen Ratings To Include Streaming Services


Nielsen has finally decided to change its strategy of measuring TV viewership to better suit the digital age. From this fall, the company’s ratings will include data from streaming services such as Netflix and Amazon Instant Video.

According to the Hollywood Reporter, the decision comes from a committee of representatives from TV networks and advertisers. From this September onwards, Nielsen will release new hardware and software to the 23,000 American homes that they get their data from.

Nielsen will monitor data viewed on devices from set-top boxes to video game consoles, and tablets are also in the list although at first there will be a limit in the amount of data that will be drawn from them. But, apparently, their ultimate aim is to “capture video viewing of any kind from any source”. This clearly shows just how important the Internet has become, and how it has truly changed the way that many people are watching their latest shows and movies.

Considering that Nielsen’s current system is pretty limited, this certainly seems like a step in the right direction. What do you think?

About Leo Xavier

Check Also


Try Oculus Rift And Wii To Roam Around On The Back To The Future Hoverboard

Check out how you can fly in virtual space by using an Oculus Rift and a Wii Balance Board.


Amazon Appstore for Android Holiday Deals, Including Free Apps

There are tons of deals from the Amazon Appstore that will be offered starting now and throughout the holiday shopping season. They say that they will have "hundreds of titles that are eitehr free... or available between 50-90% off" the regular price.


Black Friday: Google Play Store Apps, Games and Content on Sale All Weekend

Case in point, if you head over to the Google Play Store right now, you'll find that Google is celebrating all Cyber Weekend with discounts on all sorts of content. This includes many popular apps and games


Black Friday Deal: Samsung Galaxy Tab 3 10.1-Inch for $100 Off

Did you manage to score any epic Black Friday deals this morning? Are you still ...


Arduino Co-Creator Releases Plans for $200 DIY Mobile Phone

Mellis was one of the people who came up with the now hugely popular Arduino platform and now he has come up with plans for people to build their own cell phone for about $200 in parts.


No Discounts for Apple Black Friday, Just Free Gift Cards

If you were hoping to save yourself some cash as you brave the Black Friday shopping crowds, you'll want to go somewhere other than the official Apple Stores.