Apple Fans are Slacking Off According to Consumer Loyalty Index

apple consumer loyalty
If I was to write “Apple sucks” at the start of this very article it would be ridiculous for me to believe there wasn’t at least one Apple fan out there seething in their own corner of the internet telling anyone who listen just how superior the iPhone actually is. However, when it comes down to facts, it seems Apple’s loyal fan base has slipped and they have been overtaken by rivals such as Samsung and even Amazon.

In a recent Consumer Loyalty Index survey conducted by Brand Keys, Samsung now has the most loyal consumer base in the smartphone market, with Apple coming in second and LG a close third.

The tablet category tells a similar story, but Amazon is the customer’sĀ favoriteĀ this time around with Samsung joining Apple in second place.

Brand Key’s President, Robert Passikoff believes that the shift in consumer loyalty could be due to Apple’s apparent lack in innovation (or at least perceived lack). The iPhone has remained largely unchanged since its introduction and the iPad mini is seen as more of a reaction to rival tablets rather than progressive thinking.

Any Apple fans out their care to let us know what they think? Is Apple loyalty really slipping and if so, what’s the cause?

[ Source ]


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3 Comments

  1. Apple Girl Tia says:

    Apple needs to get upgraded, haven’t they seen the settings for the samsung s4 yet?? You can now use your eyes to function it touch screen is out now, do not sell customers the exact same phone with a different name and size… There is no difference between 4s and 5s !!add new features that customers are looking for or you are going to lose even more customers. I am a very loyal apple customer but you guys are really slacking off, Microsoft new surface pro is now beating the iPad from its features -_- this is ridiculous! Gear up!!! Go to colleges on students who major on this stuff! Get fresh ideas! Do something -sigh-

  2. exAppleFan says:

    I got tired of defending apple. When iPhone 5 came out and realized apple wanted me 2 upgrade for an extra row of icons…I switched to samsung. And loving it

  3. food scientist says:

    apple needs to make a change to the iphone I have not even upgraded to the 5 yet due to not feeling like there has been any progress with the iphone since it first came out. They need a bigger screen to compete with samsung

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